Internship Report on Nestle
NESTLÉ CONFECTIONARY — INTERNSHIP REPORT
BACKGROUND OF HOST ORGANIZATION EXECUTIVE SUMMARY
This is an internship report regarding the Confectionary Products of Nestlé including Kit Kat, Polo and fox Candies. It starts with an introduction about Nestlé followed by the history of Nestlé. It gives a briefing about all the brands of Nestlé. This report also includes the market mix of the product. All the 4P’s of marketing mix for the product has been discussed and explained to reveal the significance of its pricing, product, placing and promotional activities along with the strength and weaknesses of the organization. The report shows an internal architecture of the working of the Nestlé confectionary business. It gives a detail about the supporting department that has helped the business in their daily working. Also it discusses the objectives, policies of the organization along with their competitors at national level. There are also some suggestions/recommendations for the business. BCG matrix has also been included in this report to know about the current standing of brand in Pakistani culture. In the end, there is a briefing about the internship project that was assigned during the required internship to me.
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NESTLÉ CONFECTIONARY — INTERNSHIP REPORT
INTRODUCTION
Chocolates and candies are one of the best-loved foods everywhere in the world. These are one of life's little pleasures. The attractive tastes and textures of chocolate and candies delight the senses of all ages. As far as Nestle chocolate Kit Kat is concerned, the product developed as Wafer Crisp, was initially launched in London, UK in September 1935 as Rowntree's Chocolate Crisp. It became 'Kit Kat' in 1937, two years before the Second World War. Within two years of launch Kit Kat was established as Rowntree's leading product, a position that it has maintained ever since. During the Second World War Rowntree Kit Kat was seen as a valuable wartime food and advertising described the brand as 'What
BACKGROUND OF HOST ORGANIZATION EXECUTIVE SUMMARY
This is an internship report regarding the Confectionary Products of Nestlé including Kit Kat, Polo and fox Candies. It starts with an introduction about Nestlé followed by the history of Nestlé. It gives a briefing about all the brands of Nestlé. This report also includes the market mix of the product. All the 4P’s of marketing mix for the product has been discussed and explained to reveal the significance of its pricing, product, placing and promotional activities along with the strength and weaknesses of the organization. The report shows an internal architecture of the working of the Nestlé confectionary business. It gives a detail about the supporting department that has helped the business in their daily working. Also it discusses the objectives, policies of the organization along with their competitors at national level. There are also some suggestions/recommendations for the business. BCG matrix has also been included in this report to know about the current standing of brand in Pakistani culture. In the end, there is a briefing about the internship project that was assigned during the required internship to me.
1
NESTLÉ CONFECTIONARY — INTERNSHIP REPORT
INTRODUCTION
Chocolates and candies are one of the best-loved foods everywhere in the world. These are one of life's little pleasures. The attractive tastes and textures of chocolate and candies delight the senses of all ages. As far as Nestle chocolate Kit Kat is concerned, the product developed as Wafer Crisp, was initially launched in London, UK in September 1935 as Rowntree's Chocolate Crisp. It became 'Kit Kat' in 1937, two years before the Second World War. Within two years of launch Kit Kat was established as Rowntree's leading product, a position that it has maintained ever since. During the Second World War Rowntree Kit Kat was seen as a valuable wartime food and advertising described the brand as 'What
References: I have collected all the data from the following sources, www.nestle.com By communicating with the employees 45