Interntional marketing
INTERNATIONAL MARKETING
Executive Summary
Shell is a superior brand name with more than 100 years history in this region, in fact the company is still in possession of a fuel storage tank from 1899. However, the documented history of the Royal Dutch/shell group the Indo-Pak subcontinent dates back to 1903 when a partnership was struck between the shell transporter and trading company and the Royal Dutch petroleum company to supply petroleum products in Asia.
With their key indicators of progress already soaring to new heights, Shell is committed to dedicate all its energies, resources and the time to bring higher value and satisfaction to their customers, employees and shareholders.
The graph of Shell is going up every year. The ratio of profit is increasing at good percentage. Shell is serving the people at high level of standard by going according to the wishes of the customers.
INTRODUCTION
“You can be sure of Shell”
Shell is a global group of energy and petrochemicals companies. According to the manager, “With around 101,000 employees in more than 140 countries and territories, Shell helps to meet the world 's growing demand for energy in economically, environmentally and socially responsible ways”.
The Shell brand is one of the most familiar commercial symbols in the world. Royal Dutch Shell is the world 's largest private sector oil company by revenue, Europe 's largest energy group and a major player in the petrochemical industry. One of North America 's leading producers of oil, gas, and petrochemicals, Shell Oil Company has distinguished itself through its commitment to industry innovation. Its marketing expertise has enabled the company to compensate for its relatively low volume of crude oil production, as compared to its strongest competitors, by selling an equivalent amount of gasoline nationwide.
Shell has five core businesses: exploration and production, gas and power, refining and marketing,
Executive Summary
Shell is a superior brand name with more than 100 years history in this region, in fact the company is still in possession of a fuel storage tank from 1899. However, the documented history of the Royal Dutch/shell group the Indo-Pak subcontinent dates back to 1903 when a partnership was struck between the shell transporter and trading company and the Royal Dutch petroleum company to supply petroleum products in Asia.
With their key indicators of progress already soaring to new heights, Shell is committed to dedicate all its energies, resources and the time to bring higher value and satisfaction to their customers, employees and shareholders.
The graph of Shell is going up every year. The ratio of profit is increasing at good percentage. Shell is serving the people at high level of standard by going according to the wishes of the customers.
INTRODUCTION
“You can be sure of Shell”
Shell is a global group of energy and petrochemicals companies. According to the manager, “With around 101,000 employees in more than 140 countries and territories, Shell helps to meet the world 's growing demand for energy in economically, environmentally and socially responsible ways”.
The Shell brand is one of the most familiar commercial symbols in the world. Royal Dutch Shell is the world 's largest private sector oil company by revenue, Europe 's largest energy group and a major player in the petrochemical industry. One of North America 's leading producers of oil, gas, and petrochemicals, Shell Oil Company has distinguished itself through its commitment to industry innovation. Its marketing expertise has enabled the company to compensate for its relatively low volume of crude oil production, as compared to its strongest competitors, by selling an equivalent amount of gasoline nationwide.
Shell has five core businesses: exploration and production, gas and power, refining and marketing,
References: http://shell.com http://wiki.answers.com http://allbusiness.com http://en.academic.com http://thefreedictionary.com http://scribd.com http://wikipedia.com http://soopertutorials.com