The employee at GNC had implemented the low-balling technique as once he saw I complied with the small request, he continued to ask me to buy larger and more expensive requests.
One aspect of low-balling is cognitive dissonance. Cognitive dissonance is when a person feels tension regarding a choice because they have two conflicting thoughts. I believe that I experienced this as I wanted to tell the employee I did not want anything else. The issue was is that once I said yes to his first requests, I felt obligated to agree to his final request. It may have been easier to say no had the products not been linked and he had not told me about all of the discounts I would be receiving. He decided after I agreed to all his requests that he would sign me up for a gold membership which would give me discounts next time I
came.
I believe this employee could have implemented the fear-then-relief technique and would have still been able to persuade me into buying the products. This technique is when the persuader scares you and then follows with a gesture of kindness. The GNC worker could have told me that the product could have negative side effects and then later say that the more expensive product would help get rid of the side effects.