introduction

WRITE AN APPEALING STORY. “She stood on the curb looking scared and lonely in a skimpy halter top and bright red lipstick. It was two in the morning. A chilly breeze whipped up in the street and seemed to make her shiver. She was a child . . . just a child. We pulled our Covenant House van up to the curb and rolled down the window . . . .”
Here are some questions to get you started:
Why did you choose this charity?
What event or challenge have you chosen to do?
What will your fundraising mean to your charity?
What do you hope to gain from the experience?
For example, if you can tell people your charity only needs £10 to buy life-saving drugs, they’ll be more inclined to donate and feel confident their sponsorship is making a real difference.

What you’re doing
Start your press release with a few details about your event, when it’s happening and which charity you’ve chosen to fundraise for. Include some details about the training or preparation you’re doing too.
2. Why you’re doing it
Give your reasons why the charity is important to you – maybe talk about your connection with the charity or why you think the work they do is important.
3. How much you’re hoping to raise
Make sure you include details about your fundraising target, how much sponsorship you’ve achieved so far and how people can sponsor you via your Virgin Money Giving fundraising page.
4. Other stuff to include it’s a good idea to include a quote that the paper could use in their article, and send a photo of you training for your event.