Introduction And Political
Introduction
In this assignment, we will find the six macro-environmental factors which are influencing Hong Kong Disneyland. The six macro-environmental factors are PESTEL: political , economic, social, technological, environmental and legal.
As Hong Kong Disneyland become more and more popular , according the information, Hong Kong Disneyland is the first theme park located inside the Hong Kong Disneyland Resort . The park attracted 5.2 million visitors in its first year but it increased to 7.4 million visitors in 2013. Therefore, we are going to analyze what Hong Kong Disneyland does to make them become more and more popular. After the analyze, we hope to understand more about Hong Kong Disneyland with the six macro-environmental factors.
Six macro-environmental factors : PESTEL
1. Assistance from Hong Kong Government
Hong Kong Government was provided lots of assistance to Hong Kong Disneyland. For Example, Hong Kong Government has invested HK $ 3.25 billion in to Hong Kong Disneyland which is about 57% of Hong Kong Disneyland's shareholding. Also, Hong Kong Government put in $ 6.2 billion for the Hong Kong Disneyland to expand the equipments in 2009.Therefore, we can see Hong Kong Government was assisted Hong Kong Disneyland to develop.
2. Mainland and Hong Kong Closer Economic Partnership Arrangement (CEPA)
Mainland and Hong Kong Closer Economic Partnership Arrangement (CEPA)was signed on 29 June 2003 which opens up huge markets for Hong Kong goods and services, greatly enhancing the already close economic cooperation and integration between the Mainland and Hong Kong. It cause a lot of mainland individual travel to Hong Kong which can increase the visitor to Hong Kong. Also, Hong Kong Disneyland will be benefited by mainland individual travel because of CEPA which can make the entry procedures become easy and the Hong Kong Disneyland is the only theme park in Hong Kong so it can attract the individual visitor. Therefore, Mainland and Hong Kong Closer
In this assignment, we will find the six macro-environmental factors which are influencing Hong Kong Disneyland. The six macro-environmental factors are PESTEL: political , economic, social, technological, environmental and legal.
As Hong Kong Disneyland become more and more popular , according the information, Hong Kong Disneyland is the first theme park located inside the Hong Kong Disneyland Resort . The park attracted 5.2 million visitors in its first year but it increased to 7.4 million visitors in 2013. Therefore, we are going to analyze what Hong Kong Disneyland does to make them become more and more popular. After the analyze, we hope to understand more about Hong Kong Disneyland with the six macro-environmental factors.
Six macro-environmental factors : PESTEL
1. Assistance from Hong Kong Government
Hong Kong Government was provided lots of assistance to Hong Kong Disneyland. For Example, Hong Kong Government has invested HK $ 3.25 billion in to Hong Kong Disneyland which is about 57% of Hong Kong Disneyland's shareholding. Also, Hong Kong Government put in $ 6.2 billion for the Hong Kong Disneyland to expand the equipments in 2009.Therefore, we can see Hong Kong Government was assisted Hong Kong Disneyland to develop.
2. Mainland and Hong Kong Closer Economic Partnership Arrangement (CEPA)
Mainland and Hong Kong Closer Economic Partnership Arrangement (CEPA)was signed on 29 June 2003 which opens up huge markets for Hong Kong goods and services, greatly enhancing the already close economic cooperation and integration between the Mainland and Hong Kong. It cause a lot of mainland individual travel to Hong Kong which can increase the visitor to Hong Kong. Also, Hong Kong Disneyland will be benefited by mainland individual travel because of CEPA which can make the entry procedures become easy and the Hong Kong Disneyland is the only theme park in Hong Kong so it can attract the individual visitor. Therefore, Mainland and Hong Kong Closer