Invasion Of The Information Age

Life is about change; your ability to cope with and adapt to change will, on some level, define your capacity for success. Rapid continual change has been the theme of business since the onset of the digital revolution, also known as the new industrial revolution, which began around the mid to late twentieth century (Satell, 2014). The digital revolution sparked the inception of what is commonly referred to as the Information Age (Razin, 2016). Living and working within the Information Age has presented many unique ethical and practical challenges. Invasion of privacy has become one of the more hot button ethical debates that has risen as result of “at your fingertips” technology (Forbes, 2008). This paper will debate the ethical dilemma that
However, data supports that heavy users of social media over the age of 35 also fall victim to this pitfall. Regardless, in a study conducted by the American Civil Liberties Union, it was concluded that both Millennials and individuals over 35 years of age feel strongly that “no one should ever be allowed to have access to my personal data or web behavior” (70% and 77% respectively with a 3.1% margin of error). However, from a marketing standpoint, I found it captivating that one poll found that 56% if Millennials would trade their location information in exchange for coupons or deals. So, if we are okay with exchanging some of our personal information for a price break, then we should also be okay with allowing facial recognition software find our preferred brands for us and present us with great deals too,
I enjoy the personalization aspects of the idea. I am comfortable with exchanging my personal information to further the science behind consumer targeted marketing. As a consumer, I appreciate the efficiency in well targeted marketing. If I could go to the shoe store and only have size 13 athletic shoes to browse life would be easier for me. As a businessman, I also appreciate well targeted marketing efforts. I need my brands to be in front of the right consumer, in the right place, at the right time, to encourage them to choose my great product amongst a sea of other great