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Investment Banking Morgan Stanley

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Investment Banking Morgan Stanley
Morgan Stanley

Team Paper Analysis

Investment Banking

December 15, 2009

By

Table of Contents 1. Introduction 2. Company overview 3. History and Development of the company’s business development 4. Recent Business Developments 5. Mission and vision statement 5.1 Mission statement 5.2 Vision 6. Core business and services offered 7. Market analysis 1. Target market 2. Competitors 8. Financial analysis 8.1 Highlights – First Half 2009 8.2 Overview of financial situation 9. SWOT analysis. 9.1. Strength and weakness analysis (internal factors) 9.2. Opportunities and threats analysis (External forces) 10. Global Issues 11. Company’s strategy 12. Regulations 13. Conclusion and recommendation
References

1. Introduction

Most leading economists have called the global financial crisis that started in the middle of 2007 with a collapse the US sub-prime mortgage market and the reversal of the housing boom in industrialized economies, “the worst financial meltdown since the great depression of 1921”. The falling of stock market and the collapse of large financial institutions has made other weaknesses in the global financial system to surface. The reaction of governments worldwide did not wait. Varieties of approaches to rescue the financial sector, in which people have lost confidence, were adopted.

In US, the government believed that solutions to the crisis reside in American Recovery and Reinvestment Act of 2009 (Kennard 2009), and Emergency Economic Stabilization Act of 2008 (Nygard & Al 2009) that in the bailout of “too big to fail and too broad and complicated to survive without significant help from the government” (the new book by Deal Book Andrew Ross Sorkin) companies, such as AIG, Bank of America, and Citigroup. The government also believed that a



References: Braverman, Beth (2009). Financial services firms focus on stability B to B, Vol. 94 Issue 2, p3-32, 2p. Stephen Gandel, (2009, September 22), How the financial crisis reshaped Morgan Stanley, Time, David J Kellerhals, Richard (Sep 2009) Morgan Stanley Inks $2.5B CF Industries Deal, High Yield Report; Vol. 20 Issue 45, p2-2, 1p, Ruffle, John F( Jan/Feb 1989) Reform the Glass-Steagall Act Financial Executive, Vol Henry, David; Francis, Theo(Jul 2009) ARE BANKS PLAYING IT TOO SAFE?, Business Week, Issue 4145, p026-027, 2p.,

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