Iphone Target Market
Targeted Group of iPhone:
Mobile Email Marketing: iPhone-targeted landing pages boost conversion rate 40% for Ritz-Carlton Destination Club
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Bottom of Form SUMMARY: Mobile marketing might be new, but it doesn't have to break the bank. But it can target this growing audience and its shrinking screens on a tight budget with tactics.
Email marketers at Marriott Vacations Worldwide tested an extremely simple landing page for iPhone users for its Ritz-Carlton Destination Club brand. Conversion rates jumped from 5% to 7%. In this case study, they share more results metrics, images of the campaign, mobile industry stats, and more. | |
CHALLENGE:
An example can be a best output of tactics- Alex Corzo managed much of his life through a Smartphone, and had a feeling he wasn't alone in doing so. As the manager of digital strategy and services at Marriott Vacations Worldwide, he thought the company's customers might also be mobile enthusiasts.
"I just shot up the idea to our analytics team and said I would really love to see what part of our website traffic is comprised of mobile devices," he says.
Corzo's team checked the site analytics for one of its popular brands, The Ritz-Carlton Destination Club, which offers luxury vacation resort memberships. Sure enough, Corzo was right. About 2.95% of traffic came from a Smartphone or tablet computer.
Curious, the team used a Smartphone to visit its email landing pages and see how they looked. They weren't pretty. The pages were difficult to navigate and likely costing conversions. The team needed to act before these pages pushed mobile visitors away from the company and toward competitors.
CAMPAIGN
Corzo's team resolved to optimize The
Mobile Email Marketing: iPhone-targeted landing pages boost conversion rate 40% for Ritz-Carlton Destination Club
-------------------------------------------------
Top of Form
Forward to a Colleague
Send this article to a friend or colleague
Your Name*
Your Email*
Required but will not be posted online. We value your privacy.
Colleague's Email*
Any Comments
Bottom of Form SUMMARY: Mobile marketing might be new, but it doesn't have to break the bank. But it can target this growing audience and its shrinking screens on a tight budget with tactics.
Email marketers at Marriott Vacations Worldwide tested an extremely simple landing page for iPhone users for its Ritz-Carlton Destination Club brand. Conversion rates jumped from 5% to 7%. In this case study, they share more results metrics, images of the campaign, mobile industry stats, and more. | |
CHALLENGE:
An example can be a best output of tactics- Alex Corzo managed much of his life through a Smartphone, and had a feeling he wasn't alone in doing so. As the manager of digital strategy and services at Marriott Vacations Worldwide, he thought the company's customers might also be mobile enthusiasts.
"I just shot up the idea to our analytics team and said I would really love to see what part of our website traffic is comprised of mobile devices," he says.
Corzo's team checked the site analytics for one of its popular brands, The Ritz-Carlton Destination Club, which offers luxury vacation resort memberships. Sure enough, Corzo was right. About 2.95% of traffic came from a Smartphone or tablet computer.
Curious, the team used a Smartphone to visit its email landing pages and see how they looked. They weren't pretty. The pages were difficult to navigate and likely costing conversions. The team needed to act before these pages pushed mobile visitors away from the company and toward competitors.
CAMPAIGN
Corzo's team resolved to optimize The