Iranian women look to underground boutiques for special occasions. Photograph: Sara Afzal
Such is the passion of the Iranian women for fashion, that the lengths they will go to in an attempt to reach a perfect appearance which has lead to an ‘underground’ trade in high society that the smaller, public boutiques cannot compete with for comfort and privacy. These …show more content…
This, combined with adaptations of the Safavid and Qajar eras for her bright colourful designs established her as a favourite with her customers, who were her advocates and business expanded due to their endorsements. She stated: "My customers themselves, they were my best advertisers. Around town they looked good, different, and people asked them where they got their manteaus." Her creative inventions stood out amongst the traditional dreary black manteaux. At first, she would be the only woman to create these designs by hand, but later employed five male tailors to help with supply and demand. Costs contrasted with the textile rates, but were comparative to boutique prices at approximately $50 - $150 for original creations.
The ‘house’ or maison known as ‘sun’ (Gunes) in Turkish chose to operate just fromTurkey and was owned by aTurkish Iranian woman. Her designs which were mainly urban wear for youths and party dresses was short lived as she lost a large proportion of her consignment which she transported unlawfully via a hazardous smuggling route from Iran across the border to Turkey. She will now transport the goods personally, jeopardising her business and with the added risk of potential import penalties from