The discourse must be genuine, truthful, honest, serving first and foremost the Islamic interests, moderate, fair, equitable and derived from the principles, virtues and moral values of Islam. This discourse must be universal. It must be relevant to all human societies, upholding humanity’s interests, achieving co-existence and co-operation among nations and peoples for the welfare of all humanity, and fostering the principles of justice, equity and peace.
It must be flexible, renewable, well formulated and fulfill all the objective conditions required when addressing people in a language understood by all, with a sound and acceptable logic that is compatible with he conditions of every environment and every category of people. This discourse must be constructive, beneficial, purposeful and must aim at reforming, renewing and developing at the internal level. It has also to strive to clarify and highlight the truths of Islam and dispel the doubts harbored about it, in a moderate, gentle and flexible way that shuns all forms of extremism, violence, vehemence and zeal, inviting to the righteous path without being impulsive, undermining the interests of the target audience or offending the latter.
The discourse must be sublime and elegant in form and content. It must be free of imitation and must transcend ephemeral trends or overwhelming currents, in such a way as to preserve its independence and its distinction. It must be