Islamic Fashion
Islamic Fashion
Objective
Objective
Islamic Fashion is actually covers wider scope.
Each continent have different perspective on Islamic Fashion - culture influence
Fashion always reflects women Muslimah Fashion
Introduction
v It is important to distinguish between what Muslims wear and what has come to be defined in the literature and the market place as "Islamic fashion."
v What counts as Islamic or not is a matter of considerable debate amongst Muslims.
v Whilst many consider modesty an important Islamic virtue, how this translates into particular styles of dress is highly variable.
v Some Muslims do not consider that their religiosity is linked to dress. They may be religiously committed but do not feel the need to express this outwardly through their choice of clothing.
Annelies Moors and Emma Tarlo (2007)
Islamic Fashion in African
Islamic Fashion in Europe
Islamic Fashion in Asia
Islamic Fashion in Asia
CORE GUIDANCE
The IFF is guided by the following hadith i.e. that the use of a gentle, nurturing approach begets a stronger conviction:
One of Prophet Mohammed’s friends, a gambler, wanted to convert to Islam because he loved the Prophet. So he asked the Prophet, “Can I become a Muslim?” To which the Prophet replied, “If you promise not to lie whenever you gamble or drink and own up to it, then you may”. And so he converted to Islam but kept drinking and gambling and each time he saw the Prophet and was asked what he was up to, he would own up to it. Until one day, he got to a point where he felt that he could not lie anymore to the Prophet and eventually he stopped gambling and drinking of his own accord without being force.
VISION, MISSION & TAGLINE
AMAED
Association of Muslim Apparel Entrepreneur & Designer
THE BRANDING STRATEGY
For a pioneering endeavour such as the IFF to create a presence and make an impact of global standards, it is crucial to adopt the
Objective
Objective
Islamic Fashion is actually covers wider scope.
Each continent have different perspective on Islamic Fashion - culture influence
Fashion always reflects women Muslimah Fashion
Introduction
v It is important to distinguish between what Muslims wear and what has come to be defined in the literature and the market place as "Islamic fashion."
v What counts as Islamic or not is a matter of considerable debate amongst Muslims.
v Whilst many consider modesty an important Islamic virtue, how this translates into particular styles of dress is highly variable.
v Some Muslims do not consider that their religiosity is linked to dress. They may be religiously committed but do not feel the need to express this outwardly through their choice of clothing.
Annelies Moors and Emma Tarlo (2007)
Islamic Fashion in African
Islamic Fashion in Europe
Islamic Fashion in Asia
Islamic Fashion in Asia
CORE GUIDANCE
The IFF is guided by the following hadith i.e. that the use of a gentle, nurturing approach begets a stronger conviction:
One of Prophet Mohammed’s friends, a gambler, wanted to convert to Islam because he loved the Prophet. So he asked the Prophet, “Can I become a Muslim?” To which the Prophet replied, “If you promise not to lie whenever you gamble or drink and own up to it, then you may”. And so he converted to Islam but kept drinking and gambling and each time he saw the Prophet and was asked what he was up to, he would own up to it. Until one day, he got to a point where he felt that he could not lie anymore to the Prophet and eventually he stopped gambling and drinking of his own accord without being force.
VISION, MISSION & TAGLINE
AMAED
Association of Muslim Apparel Entrepreneur & Designer
THE BRANDING STRATEGY
For a pioneering endeavour such as the IFF to create a presence and make an impact of global standards, it is crucial to adopt the