IT Project Deliverable Outline Final Paper
Introduction The Walt Disney Company is a widelyrecognized, global force in the entertainment industry. In 2014, the company implemented a new vacation management system called MyMagic+, which leverages the possibilities of big data while simultaneously enhancing the park experience for its guests. Disney has always pushed the boundaries of imagination, and this new system is no exception. The following sections will critically evaluate the tool and its impact on the company, the tourism industry, and on society as a whole. Background Although this document will focus on the Parks and Resorts segment of the Walt Disney
Company, it is worth noting that the company as a whole is a large diversified conglomerate, with a footprint across the media, entertainment, and consumer products industries, in addition to tourism1. The company was founded in 1923 by brothers Walt and Roy Disney, and began as a cartoon studio2 . Today, the company is tremendously successful, with revenues of $48.8 billion as of fiscal year end 2014, and a net income of over $8 billion 3. It is estimated that the Parks and Resorts segment alone accounts for $14.1 billion in revenue. Innovation and Strategic Aims
Disney, with the resources of a large multinational corporation and a cutting edge philosophy, spent over $1 billion to develop the MyMagic+ platform4. The system will collect data from guests at its theme parks through the use of MagicBands a
RFIDembedded wristband that guests wear throughout their stay at the Magic Kingdom that streamlines the entire theme park experience. Guests can now enter the parks, make purchases, enter their hotel room, and operate the
FastPass
ride reservation system. These technologies work in conjunction with the My Disney Experience website and app. In addition to providing a better experience for its guests, Disney has invested heavily in the system to drive revenue and position itself as a leader in the tourism
Company, it is worth noting that the company as a whole is a large diversified conglomerate, with a footprint across the media, entertainment, and consumer products industries, in addition to tourism1. The company was founded in 1923 by brothers Walt and Roy Disney, and began as a cartoon studio2 . Today, the company is tremendously successful, with revenues of $48.8 billion as of fiscal year end 2014, and a net income of over $8 billion 3. It is estimated that the Parks and Resorts segment alone accounts for $14.1 billion in revenue. Innovation and Strategic Aims
Disney, with the resources of a large multinational corporation and a cutting edge philosophy, spent over $1 billion to develop the MyMagic+ platform4. The system will collect data from guests at its theme parks through the use of MagicBands a
RFIDembedded wristband that guests wear throughout their stay at the Magic Kingdom that streamlines the entire theme park experience. Guests can now enter the parks, make purchases, enter their hotel room, and operate the
FastPass
ride reservation system. These technologies work in conjunction with the My Disney Experience website and app. In addition to providing a better experience for its guests, Disney has invested heavily in the system to drive revenue and position itself as a leader in the tourism