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Itc Cigarettes Strategy

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Itc Cigarettes Strategy
Cigarettes:
A cigarette is a product consumed via smoking and manufactured out of cured and finely cut tobacco leaves and reconstituted tobacco, combined with other additives, then rolled or stuffed into a paper-wrapped cylinder (generally less than 120 mm in length and 10 mm in diameter). Approximately 6 trillion cigarettes are produced globally each year by the tobacco industry, smoked by over 1.1 billion people, which is more than one-sixth of the world’s total population.

Top 10 countries by cigarette consumption per capita

Country | Number of Cigarettes Per Adult per Year | Greece | 3,017 | Slovenia | 2,537 | Ukraine | 2,526 | Bulgaria | 2,437 | Czech Republic | 2,368 | Macedonia | 2,336 | Russia | 2,319 | Moldova | 2,239 | Spain | 2,225 | Bosnia and Herzegovina | 2,145 |

Cigarette consumption in India in 2010-11 reached 102 billion sticks, down from a peak of 109 billion sticks in 2006-07.Fewer than 6% of the adult population smoke cigarettes, representing a very small constituent of tobacco users in the country. Despite accounting for just 15% of tobacco consumption, cigarettes contribute 75% of total tobacco tax revenues, a situation that continues to create difficulties for the growth of the segment.

Three major cigarette companies account for around 98% of legitimate domestic cigarette sales. The unique tobacco consumption pattern is the combination of tradition and more essentially the tax imposed on cigarettes. Cigarette smokers pay almost 85% of the total tax revenues generated from tobacco.
ITC is the leading companies in the Indian tobacco market, holding a 72% share of the market's volume. Godfrey Philips accounts for a further 12% of the market's volume.
Indian consumption of tobacco does not follow western trends with 38% of tobacco being consumed as bidi’s, 48% as chewing tobacco, and only 14% as cigarettes. That is, bidis, snuff and chewing tobacco such as gutka, khaini and zarda form the bulk (86%) of

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