Jaffna Tourism

Contents 1. Executive Summary 2 2. Introduction 3 3. Tourism in Sri Lanka 5 4. Marketing plane for 4 season hotels 9 5. Macro environment factors effecting Sri Lankan tourism industry. 10 5.1 Political Factor 11 5.2 Economic factors 11 5.3 Social Factors 11 5.4 Technological Factors 12 5.5 Environmental Factor 12 5.6 Legal Factors 12 6. Brand Objective 13 6.1 Short term Brand objective 14 6.2 Long term Brand objective 14 7. Marketing Mix strategy for seasons hotel 15 8. Conclusions 19

1. Executive Summary

There is a huge vacant area in all over the world to enhance the Tourism. Almost all the countries are developing their Tourism industry in their country. Sri Lanka is such one of them becoming more popular in the Asian Country. So it’s a good opportunity to Investors to come and invest their Income to earn high profit.
This Assignment all about Tourism of Sri Lanka, Where a foreign company going to operate their Business with clear understanding of the present scenario of the country
So as a Local partner I have prepared an important report to join hands with foreign company and enhance the tourism in Sri Lanka

2. Introduction

A Canadian based Tourism industry is coming to Sri Lanka and to operate their Tourism industry in Pasikuda region. So as a local partner I have proposed some important focal areas of Pasikuda region with clear justifications
These short and clear proposals that every one can understand and come to know a bout Sri Lanka and its Tourisms

Sri Lanka

Sri Lanka is an island country which is located in the Indian Ocean and the subcontinent in South Asia. Sri Lanka is a strategic place for trade because of its location and the major sea routes. Sri Lanka has been called The Pearl of the Indian Ocean because of its unique features and attractive natural places around the country. The capital city of Sri Lanka is Sri