Jam Project
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- Need help? Call 0115 966 7955
Kissan promotions management
Kissan Mixed Fruit Spread is a delicious combination of fine fruit. The medley of different flavors create a unique fruity experience that can be enjoyed in so many ways. Liven up your toast or bagel, enjoy with hot parathas, make a great milkshake or put a dollop on ice cream for a Sunday. The segments in the foods market are very fragmented and most of these markets are small in value and the jams market, for instance, is valued at about Rs 80-90 crore.
Which segment are being targeted and strategies used to influence the targeted segment? kissan jams are mainly targeting on kids and modern youth who are found to be make their food more tastier and healthy and this is also beneficial for all age groups.A large target market for kissan jam is people who are paying guest and hostelers.Example: Tops and Sil are the major players in this segment.
Kissan influenced the target segment by these following strategies:
Promotional schemes and offers specially for kids who are the main target customers by the company.
1. For example. Sil jams has entered into a promotional tie-up with Camlin Industries for children. With every bottle of Sil jam, the consumer will get a Camlin School Kit free. The kit will be available with each 500 g and 270 g jam bottles and 200 g tub. The kit comprises a Flora pencil, an eraser, sharpener, six-inch scale and labels as a result market share of Sil jams went up from 9.6%to 15.1%.
Interacted with targets in parenting &motherhood, women, men, bargain shopping and marketing &advertising communities through word of mouth messaging, digital PR, and micro-blogging to build awareness and drive video views.
Created an official initiative used to promote campaign initiatives and build brand recognition..
In 2002, as a part of its repositioning, the brand came out with different flavours to make the product more tastier and flavoured. It was first of its kind in
Bottom of Form
- Need help? Call 0115 966 7955
Kissan promotions management
Kissan Mixed Fruit Spread is a delicious combination of fine fruit. The medley of different flavors create a unique fruity experience that can be enjoyed in so many ways. Liven up your toast or bagel, enjoy with hot parathas, make a great milkshake or put a dollop on ice cream for a Sunday. The segments in the foods market are very fragmented and most of these markets are small in value and the jams market, for instance, is valued at about Rs 80-90 crore.
Which segment are being targeted and strategies used to influence the targeted segment? kissan jams are mainly targeting on kids and modern youth who are found to be make their food more tastier and healthy and this is also beneficial for all age groups.A large target market for kissan jam is people who are paying guest and hostelers.Example: Tops and Sil are the major players in this segment.
Kissan influenced the target segment by these following strategies:
Promotional schemes and offers specially for kids who are the main target customers by the company.
1. For example. Sil jams has entered into a promotional tie-up with Camlin Industries for children. With every bottle of Sil jam, the consumer will get a Camlin School Kit free. The kit will be available with each 500 g and 270 g jam bottles and 200 g tub. The kit comprises a Flora pencil, an eraser, sharpener, six-inch scale and labels as a result market share of Sil jams went up from 9.6%to 15.1%.
Interacted with targets in parenting &motherhood, women, men, bargain shopping and marketing &advertising communities through word of mouth messaging, digital PR, and micro-blogging to build awareness and drive video views.
Created an official initiative used to promote campaign initiatives and build brand recognition..
In 2002, as a part of its repositioning, the brand came out with different flavours to make the product more tastier and flavoured. It was first of its kind in