Jetstar Airways
Jetstar Airways Review of the Marketing Strategy and Its Effectiveness
Student name: Li Wei, ACCA registration number:2476566
Word count:®
A review of the marketing stargety of an organisation and its effectiveness.
Part 1: Project Objectives and Overall Research Approach
1.1. Introduction.
This topic chosen of this project is: A review of the marketing strategy of an organisation and its effectivenss. “The marketing process consists of analysing marketing opportunities, developing marketing strategies, planning marketing programs, and managing the marketing effort.”(Reference from: http://nraomtr.blogspot.sg/2011/12/marketing-strategy-marketing-process.html, Kotler)
The below phrases I came across while doing my research on marketing explains the key points:
“Planning at the corporate level, division and business levels is an integral part of the marketing process. Businesses are engaged in delivering value at a profit to customers. This value delivery process can be initiated through a technological development and the producer hires people to make and sell. In this type of value delivery process, marketing takes place in the second half of the value delivery process.”
“…..emphasized that segmentation, targeting, positioning (STP) is the essence of strategic marketing.”
“To carry out the three marketing activities outlined at the three stages, marketing managers follow the marketing process.”
Reading through, it allows me to understand how a marketing strategy is and how important it is for a company.
1.2. Reason to choose this topic.
A marketing strategic plan is always essential and important factor for a company. A well planned strategic plan helps to set the company goals better and allow its employees to successfully focus on the factors the plan had help to identify.
1.3. project objectives.
This report helps to achieve on analysing the market environment in which the company I am researching, Jetstar Airways operates and
Student name: Li Wei, ACCA registration number:2476566
Word count:®
A review of the marketing stargety of an organisation and its effectiveness.
Part 1: Project Objectives and Overall Research Approach
1.1. Introduction.
This topic chosen of this project is: A review of the marketing strategy of an organisation and its effectivenss. “The marketing process consists of analysing marketing opportunities, developing marketing strategies, planning marketing programs, and managing the marketing effort.”(Reference from: http://nraomtr.blogspot.sg/2011/12/marketing-strategy-marketing-process.html, Kotler)
The below phrases I came across while doing my research on marketing explains the key points:
“Planning at the corporate level, division and business levels is an integral part of the marketing process. Businesses are engaged in delivering value at a profit to customers. This value delivery process can be initiated through a technological development and the producer hires people to make and sell. In this type of value delivery process, marketing takes place in the second half of the value delivery process.”
“…..emphasized that segmentation, targeting, positioning (STP) is the essence of strategic marketing.”
“To carry out the three marketing activities outlined at the three stages, marketing managers follow the marketing process.”
Reading through, it allows me to understand how a marketing strategy is and how important it is for a company.
1.2. Reason to choose this topic.
A marketing strategic plan is always essential and important factor for a company. A well planned strategic plan helps to set the company goals better and allow its employees to successfully focus on the factors the plan had help to identify.
1.3. project objectives.
This report helps to achieve on analysing the market environment in which the company I am researching, Jetstar Airways operates and