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Jm Smucker Company
The J.M. Smucker Company, More Than Jams and Jellies
Cynthia Rice, Kristina Lochner, and Mary Renz
University of Central Oklahoma
April 4, 2011

Abstract
The history of the J.M. Smucker Company is reviewed and demonstrates the evolution of the company. Business strategies and the importance of business intelligence systems are examined, concerning how the company conducts business. The company 's growth processes resulting from acquisitions and brand awareness are reviewed. Innovative plans implemented continually within the company are mentioned. The importance of people is stressed throughout the company and in the public eye. The J.M. Smucker Company continues to hold fast to the same values that the company began with over one hundred years ago.

The J.M. Smucker Company Although the J.M. Smucker Company (SJM) began by selling its apple cider, for many years now it has been well known for its jams and jellies. Today, however, the company has expanded into several other markets within the food industry. They have continued to grow through acquisitions and name brand awareness. The company has a strong vision and holds to its moral ideals and values throughout its business activities. Smucker 's continually develops new product ideas to expand its peanut butter and jelly market. Additionally, the J.M. Smucker Company remains the leading producer of jam and jellies and is known for its quality products.
History
Jerome Monroe Smucker established the J.M. Smucker Company in 1897 as a cider mill in a small community in Orrville, Ohio about an hour south of Cleveland. Interestingly, Smucker 's apples used for cider came from an orchard that had been originally planted by Johnny Appleseed (John Chapman) himself. However, due to the cyclical nature of apples, Jerome needed to find another source of revenue that would enable earnings throughout the year; thus, he decided to sell apple butter that he made using his grandfather 's recipe.


References: Administration. (2010, May 18). Employee creates Smucker Data Exposure Jam. Retrieved from http://www.databreaches.net/?p=11697 Agramonte, Daniel. (2008, January 24). Defensive Stocks: J.M. Smucker vs. P&G. Retrieved from http://seekingalpha.com/article/61424-defensive-stocks-j-m-smucker-vs-p-g Andrejczak, Matt. (2009, December 3). The Namesakes: Preserving an American Icon. Retrieved from http://www.marketwatch.com/story/tim-and-richard-smucker-preserve-an-american -icon-2009-12-03 Application Integration Architecture. (2010, December 4). Retrieved from http://en.wikipedia. Cecere, L., & Bois, R. (2007, March 22). What is Demand Sensing. Retrieved from http://terra technology.com/demand-sensing CEO Interview: J.M. Smucker Company. (2001, July 30). In The Free Library (2001). Retrieved from http://www.thefreelibrary.com/CEO INTERVIEW: ROY STANLEY -E -COMELEON (COL.L).-a076876904 Dey, R. & Singh, M. (2007, October 15). Demand Shaping Aligns Customer Trends with Supply. Retrieved from http://www.eetimes.com/design/industrial-control/4004770/- Demand-shaping-aligns-customer-trends-with-supply Electronic Product Code Georgia Peanut Commission. (2008, January 17). J.M. Smucker Company receives Special Award during the Georgia Peanut Farm Show. Retrieved from http://www.gapeanuts. Gunther, M. (2010, August 6). The Secret Sauce Behind Smucker 's Sustainability. Retrieved from http://www.greenbiz.com/print/37440 Guyot, C J.M. Smucker Co. (n.d.). Retrieved January 27, 2011, from http://www.novelguide.com/a/ discover/cps_01/cps_01_00151.html J.M. Smucker Company. (2008, July 29). Investor Presentation: The J.M. Smucker Company. Retrieved from http://finance.boston.com/boston/action/getedgarwindow?accesscode =119312508160259 J.M. Smucker Company. (2009, April 30). The J.M. Smucker Company F4Q09 (Qtr End 04/30/09) Earnings Call Transcript LeBaron, D. (2007, May 10). Edgewater Technology Supports Complex Integration Following $840 Million Acquisition. Retrieved from http://www.edgewater.com/SiteCollection Documents/EdgewaterCorporateSite/Documents/Case_Studies/ETSupportsComplex LeCraw, Carter. (2010, January). JM Smucker, an American Hero Company. The American Hero Newsletter Locher, Paul. (2008, November 6). Folgers Deal Means More Jobs at Smucker 's. Retrieved from http://www.the-daily-record.com/news/printer_friendly/4461142 Marcus, Miriam. (2008, June 4). Smucker Jams With Folgers. Retrieved from http://www.forbes. PR Newswire & US Newswire. (2010, November 23). The J.M. Smucker Company to Webcast Presentation at Citi 's Food Fest - 2010 Food Manufacturing Conference. Retrieved from http://www.ulitzer.com/node/1625631/print Railroad Track. (n.d.). Rails West. Retrieved March 17, 2011, from http://www.railswest.com/ track.html Schoeff, Jr., Mark. (2006, March 13). J.M. Smucker Co: Optimas Award Winner for Ethical Practice Smucker 's. (n.d.). Smucker 's. Retrieved March 20, 2011, from http://www.smuckers.com/ Valacich, J., & Schneider, C
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