Joe Salatino, President of Great Northern American Case Study
Joe Salatino, President of Great Northern American Case Study
BUS 520
Dr. Powers
July 21, 2012
Joe Salatino, President of Great Northern American Case Study
1. Discuss why Joe’s employees need to understand the importance of how people form perception and make attributions.
Joe Salatino is the President of the 35-year old company, the Great Northern American. Salatino gauges his success by the amount he pays his employees, and so far he has been successful. His sales team is a self-motivated and highly energetic. Their tactic is simple they motivate their 30 person sales staff with commission and bonuses. The quality and dedication of their employees is what has made this company the success it has become. Joe’s employees attribute their personal success to four main factors, ability, effort, task-difficulty, and luck. By this it can be assumed that they will succeed because they were capable of doing the job, that it their ability attribute. The effort attribute is because they logged the time, and worked hard at reaching their client base. Task-difficulty is easily overcome when the necessary effort is being made. This is how their success was achieved, because they overcame the difficulties. Finally consider luck. Even with ability, effort, task-difficulty they have to attribute a certain amount to luck. Consider time and mood of the individual to coincide with the luck of the employee. Joe’s employees do need to understand the importance of how people form perception and makes attributions. “It is not hard to see how the assumption that high job satisfaction leads to high performance came to be popularly accepted.” (Lawler & Porter 2008) It is equally safe to say that job performance and satisfaction is directly affected by ones personality as well. If one is well in control of their thinking and personality characteristics that will directly control their job performance and satisfaction. An example would be Susan, she has
BUS 520
Dr. Powers
July 21, 2012
Joe Salatino, President of Great Northern American Case Study
1. Discuss why Joe’s employees need to understand the importance of how people form perception and make attributions.
Joe Salatino is the President of the 35-year old company, the Great Northern American. Salatino gauges his success by the amount he pays his employees, and so far he has been successful. His sales team is a self-motivated and highly energetic. Their tactic is simple they motivate their 30 person sales staff with commission and bonuses. The quality and dedication of their employees is what has made this company the success it has become. Joe’s employees attribute their personal success to four main factors, ability, effort, task-difficulty, and luck. By this it can be assumed that they will succeed because they were capable of doing the job, that it their ability attribute. The effort attribute is because they logged the time, and worked hard at reaching their client base. Task-difficulty is easily overcome when the necessary effort is being made. This is how their success was achieved, because they overcame the difficulties. Finally consider luck. Even with ability, effort, task-difficulty they have to attribute a certain amount to luck. Consider time and mood of the individual to coincide with the luck of the employee. Joe’s employees do need to understand the importance of how people form perception and makes attributions. “It is not hard to see how the assumption that high job satisfaction leads to high performance came to be popularly accepted.” (Lawler & Porter 2008) It is equally safe to say that job performance and satisfaction is directly affected by ones personality as well. If one is well in control of their thinking and personality characteristics that will directly control their job performance and satisfaction. An example would be Susan, she has
References: Lawler, Edward E. III and Lyman W. Porter. (2008) The Effects of Performance on Job Satisfaction. Industrial Relations: A Journal of Economy and Society. Volume 7, Issue 1 Pp. 20-28, October 1967. Abbott, Lynda. (2007) Social Learning Theory. Retrieved from http://teachnet.edb.utexas.edu/~lynda_abbott/Social.html Learning Theory and Behavioral Psychology. (2011) Retrieved from http://allpsych.com/psychology101/conditioning.html