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John Watson: The Art Of Subliminal Advertising

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John Watson: The Art Of Subliminal Advertising
Media companies have mastered the art of subliminal messaging and it seems to be very effective. A pioneer of the psychological effects on consumers would be John Watson who by taking his knowledge of behaviorism and applying it to the advertising field, helped companies increase sales, “Watson concluded that sales could be influenced by manipulating the images associated with brand names (Hergenhahn & Henley, 2014).” With every commercial I see, especially those that are trying to sale beauty, the person(s) in the advertisements are either famous or have the same body features.
I believe that the images portrayed in advertising correlate with the increase in cases of eating disorders over the past thirty years (Comer, 2015)(pg. 317). With
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