Melissa E. Raveed 000432472 Assessment Code: JOT2 – Task 1 (Learner Analysis) Katherine Odom
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Instructional Setting
The Whale of a Sale Children’s Consignment Event (WoS) is a triannual (Spring, Fall,
Late Fall (Holiday), consignment sale based in the Indianapolis Area. It is Indiana’s largest children’s consignment event featuring 30,000 square feet of clothing, toys, equipment, bedding, furniture, boutique and maternity items (Whale of a Sale, LLC, 2014). Local parents and caregivers (consignors) are solicited to select, prepare and turn in appropriate items that will then be sold enmasse over a course of a three day period. Consignors receive revenue from their sales, with a small percentage kept back in order to cover operating costs for the managers of the sale. The sale is marketed to local parents as a better way to sell their gently used items with higher profit margin than a regular consignment shop and a larger and more targeted audience than a neighborhood garage sale (Whale of a Sale, LLC, 2014).
Instructional Problem and Goal
New consignors (sellers) can become overwhelmed with the process of participation in
Whale of a Sale. Unlike a traditional consignment shop, WoS consignors are tasked with selecting and preparing the the items they wish to sell, pricing those items, and entering them into an online inventory management system. They are essentially, their own “shopkeeper”, minus the “shop”. For those who are new to the process, This can lead to a less than satisfying consignment experience in terms of time spent in the preparation vs return on investment (what they earn from the sale) as well as problems during the drop off process, where consignors bring in their items to be screened. The instructional goal is to provide a unit of instruction that will address these concerns in a way that is approachable and will enable the learner to have a greater rate of return on their time and
References: MacKeracher, D. (1996). Making Sense of Adult Learning . Toronto, Ontario: Culture Concepts. Herod, L. (2012). Consignment Prep Overview. (2014). In Whale of a Sale, LLC. Retrieved from http://whalesale.com/consign/prepyouritems/ . General Information. (2014). In Whale of a Sale, LLC. Retrieved from: http://whalesale.com.