Juicy Couture
Final re-write of my best piece of writing from this English 100 class
Juicy Couture
According to Wikipedia, Juicy Couture is currently owned by the Liz Claiborne Fashion Company and is made in the U.S. Juicy Couture was previously owned and founded by Pamela Skaist-Levy and Gela Nash-Taylor in 1997, until it was bought by Liz Claiborne in 2010. It is now a global seller with its signature velour tracksuits and other fashions that expand from clothing, shoes, fragrance, sunglasses and more. I picked this ad from a fashion blog online called FiveFiveFabulous by two sisters who share their personal experience of fashion, traveling and life. The ad shows a picture of a beautiful model in a Beverly Hills neighborhood, wearing an expensive looking gown with designer shoes and luxurious accessories. Based on what I observed, the social class is white women, particularly women with money, good jobs and/or a higher education level. These factors help the ad because consumers with money, especially women, who see the ad, will want to look like the woman in the ad; on the other hand, these factors hurt the ad because women who cannot afford the product, a beautiful dress, will move on and find something similar but at an affordable price. Overall, I believe this advertisement to be successful.
The ad shows a picture of a woman standing on a clean cut lawn wearing a beautiful maxi dress with designer shoes and fancy jewelry. Based on my observations, the woman is in a Beverly Hills neighborhood because I see tall palm trees, with a big house and a neatly done landscape. There is a high-end oldsmobile parked on the side of a wide road that is very clean. Along the sidewalk are tall palm trees that are almost ten feet spaced away from each other. The main appeal in the Juicy Couture ad is pathos, which is driven by emotion, and plays on the audience’s feelings of happiness, sadness, playfulness, excitement and many more factors. The rhetorical situation in this ad is
Juicy Couture
According to Wikipedia, Juicy Couture is currently owned by the Liz Claiborne Fashion Company and is made in the U.S. Juicy Couture was previously owned and founded by Pamela Skaist-Levy and Gela Nash-Taylor in 1997, until it was bought by Liz Claiborne in 2010. It is now a global seller with its signature velour tracksuits and other fashions that expand from clothing, shoes, fragrance, sunglasses and more. I picked this ad from a fashion blog online called FiveFiveFabulous by two sisters who share their personal experience of fashion, traveling and life. The ad shows a picture of a beautiful model in a Beverly Hills neighborhood, wearing an expensive looking gown with designer shoes and luxurious accessories. Based on what I observed, the social class is white women, particularly women with money, good jobs and/or a higher education level. These factors help the ad because consumers with money, especially women, who see the ad, will want to look like the woman in the ad; on the other hand, these factors hurt the ad because women who cannot afford the product, a beautiful dress, will move on and find something similar but at an affordable price. Overall, I believe this advertisement to be successful.
The ad shows a picture of a woman standing on a clean cut lawn wearing a beautiful maxi dress with designer shoes and fancy jewelry. Based on my observations, the woman is in a Beverly Hills neighborhood because I see tall palm trees, with a big house and a neatly done landscape. There is a high-end oldsmobile parked on the side of a wide road that is very clean. Along the sidewalk are tall palm trees that are almost ten feet spaced away from each other. The main appeal in the Juicy Couture ad is pathos, which is driven by emotion, and plays on the audience’s feelings of happiness, sadness, playfulness, excitement and many more factors. The rhetorical situation in this ad is