Just World Theory Essay
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Two strategies will offer alternative views, with techniques, advising on how to persuade people to contribute to your charity, by looking at the just world hypothesis (Lerna, 1970) and interventions using the theory of planned behaviour (Sutton,2002) Upon evaluation of advantages and limitations, this poster will conclude.
Altruism or Egoism?
Types of pro-social behaviour:
Altruism: A person’s motivation for helping is because they are empathetic and take a perspective of situations, so donations from these people may be considerably higher. ( Macaulay and Berkowitz, 1970).
Egoism: Egoism is believed to be when a person will only help another if there is a personal benefit from external sources. (Ref) Donations from people with this …show more content…
behaviour trait may be diminutive.
With this in mind, phycology has given understanding to this issue and has invented techniques to help . In this context produce a higher rate of donation.
Suggestion 1: Theory of Planned Behaviour
Sutton, 2002, illustrates four steps to apply before interventions are used. Firstly identify the target behaviour and what causes this, Secondly, conduct a quantitative study, which employs a TPB questionnaire to establish the behavioural intention. Thirdly analyse the questionnaire, to establish beliefs, and lastly, once beliefs are identified, intervention should be used to targeted beliefs. In this context, to find out why a person would not donate to a charity and what key beliefs they have that motivate this action, target the origin of what makes a person not want to donate using interventions, which in turn will change behaviour, (encourage them to donate).
Each person is different and interventions may not be the same for everyone. Therefore, stage- matched interventions can then be used. They are more tailored to individual key beliefs, this is carried out in stages over time, moreover, the schedule of a needed donation is important.
Some researchers such as Hagger et al, 2002, French, 2013 have used interventions such as the benefits of physical activity on mood and health, both of which produced rich results with positive outcomes, with intervention changing behaviour.
Suggestion 2: The Just World Hypothesis. The Just World hypothesis is a belief that people get what they deserve (Levine and Manning,2015 p.209) therefore, the perception of others influences helping behaviour. If it is believed a person got into a situation because of their own actions, in this context an ex-offender was sent to prison because they committed a crime, the likelihood of a donation would be minimal. However, if it was believed they committed a crime for reasons of poverty, homelessness, or lack of education. The likelihood of a donation would be considerably higher (ref here)
By transferring blame to environmental/ social factors in place of personal responsibility could be dishonest, therefore, the ethical issues must be considered.
Previous work in this field by Zagefka et al, 2011 p. 210, looked at charitable donations to victims of a natural disaster for example, earthquake and tsunami, donation rates were higher, however, would it be more difficult to convince people to donate to …show more content…
ex-offenders?
Most research in this area is based on questionnaire studies(ref) for example, the Linkert scale (appendix a), answering questions about empathy ratings may produce unrealistic results as participants may not want to portray themselves as uncaring.
To conclude the just world hypothesis looked at transference of blame to achieve higher rates of giving, the ethical issues considered could be problematic, in addition, questionnaire studies on empathy may have unrealistic results.
This study applies a general technique for individuals, whereas the behaviour change theory is tailored to individual beliefs, although it takes a longer period, but once established the behaviour change is more likely to be sustained, hence more donations to charity in the future. Moreover, the only major limitation to this technique is timescale, therefore, as long as you have the time this approach would be most beneficial to receiving a donation and sustaining it for the future, this would be most relevant with donations on a monthly basis rather than one-off
donations.
Two strategies will offer alternative views, with techniques, advising on how to persuade people to contribute to your charity, by looking at the just world hypothesis (Lerna, 1970) and interventions using the theory of planned behaviour (Sutton,2002) Upon evaluation of advantages and limitations, this poster will conclude.
Altruism or Egoism?
Types of pro-social behaviour:
Altruism: A person’s motivation for helping is because they are empathetic and take a perspective of situations, so donations from these people may be considerably higher. ( Macaulay and Berkowitz, 1970).
Egoism: Egoism is believed to be when a person will only help another if there is a personal benefit from external sources. (Ref) Donations from people with this …show more content…
behaviour trait may be diminutive.
With this in mind, phycology has given understanding to this issue and has invented techniques to help . In this context produce a higher rate of donation.
Suggestion 1: Theory of Planned Behaviour
Sutton, 2002, illustrates four steps to apply before interventions are used. Firstly identify the target behaviour and what causes this, Secondly, conduct a quantitative study, which employs a TPB questionnaire to establish the behavioural intention. Thirdly analyse the questionnaire, to establish beliefs, and lastly, once beliefs are identified, intervention should be used to targeted beliefs. In this context, to find out why a person would not donate to a charity and what key beliefs they have that motivate this action, target the origin of what makes a person not want to donate using interventions, which in turn will change behaviour, (encourage them to donate).
Each person is different and interventions may not be the same for everyone. Therefore, stage- matched interventions can then be used. They are more tailored to individual key beliefs, this is carried out in stages over time, moreover, the schedule of a needed donation is important.
Some researchers such as Hagger et al, 2002, French, 2013 have used interventions such as the benefits of physical activity on mood and health, both of which produced rich results with positive outcomes, with intervention changing behaviour.
Suggestion 2: The Just World Hypothesis. The Just World hypothesis is a belief that people get what they deserve (Levine and Manning,2015 p.209) therefore, the perception of others influences helping behaviour. If it is believed a person got into a situation because of their own actions, in this context an ex-offender was sent to prison because they committed a crime, the likelihood of a donation would be minimal. However, if it was believed they committed a crime for reasons of poverty, homelessness, or lack of education. The likelihood of a donation would be considerably higher (ref here)
By transferring blame to environmental/ social factors in place of personal responsibility could be dishonest, therefore, the ethical issues must be considered.
Previous work in this field by Zagefka et al, 2011 p. 210, looked at charitable donations to victims of a natural disaster for example, earthquake and tsunami, donation rates were higher, however, would it be more difficult to convince people to donate to …show more content…
ex-offenders?
Most research in this area is based on questionnaire studies(ref) for example, the Linkert scale (appendix a), answering questions about empathy ratings may produce unrealistic results as participants may not want to portray themselves as uncaring.
To conclude the just world hypothesis looked at transference of blame to achieve higher rates of giving, the ethical issues considered could be problematic, in addition, questionnaire studies on empathy may have unrealistic results.
This study applies a general technique for individuals, whereas the behaviour change theory is tailored to individual beliefs, although it takes a longer period, but once established the behaviour change is more likely to be sustained, hence more donations to charity in the future. Moreover, the only major limitation to this technique is timescale, therefore, as long as you have the time this approach would be most beneficial to receiving a donation and sustaining it for the future, this would be most relevant with donations on a monthly basis rather than one-off
donations.