Kate NOTES Red Bull Presentation
Marketing Budget
In 2010 Red Bull had a marketing budget of around $900 million.
It is rumoured that a third of their marketing budget in recent years has been spent solely on the Red Bull F1 Racing.
This budget would continue to increase each year with the continuation of large scale events being added to Red Bull’s promotional calendar.
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Brand Awareness
Brand association in the key to Red Bull’s marketing strategy.
How many people here have heard of Red Bull?
How many people here have tasted Red Bull?
So that’s about _______ percent??
In this study looking at how cultural differences affect the perception of a brand, Red Bull achieved a near perfect result when consumers were asked their degree of familiarity with the Red Bull brand.
All most all people surveys across six countries responded with a positive result as shown in Table 1 and 2.
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Celebs & Athletes
Red Bull invest a lot of time and money on associating the brand with the lifestyle of extreme athletes and entertainers.
Those who are sponsored are never far from a can of Red Bull, have ample supply of Red Bull clothing and take advantage of living the Red Bull lifestyle.
Who can name one of these Australian Red Bull sponsored athletes?
Red Bull refuses to associate with alcohol brands even thought it is one of the more popular way to be consumed (as a mixer with vodka etc.)
Red Bull Music Academy
Open to anyone who has a desire to be involved in music. Including producer, vocalist, instrumentalist, beat-maker, engineer, songwriter or DJ
Started in 1998, the Red Bull Music Academy has travelled all over the world. Europe, Northern America, South America, South Africa and even Australia when the Academy was held right here in Melbourne in 2006.
It's not about getting ‘discovered’ by a record label or learning how to ‘make it’ in the industry. Its about a unique experience and inspiring people
In 2010 Red Bull had a marketing budget of around $900 million.
It is rumoured that a third of their marketing budget in recent years has been spent solely on the Red Bull F1 Racing.
This budget would continue to increase each year with the continuation of large scale events being added to Red Bull’s promotional calendar.
_________________________________________________
Brand Awareness
Brand association in the key to Red Bull’s marketing strategy.
How many people here have heard of Red Bull?
How many people here have tasted Red Bull?
So that’s about _______ percent??
In this study looking at how cultural differences affect the perception of a brand, Red Bull achieved a near perfect result when consumers were asked their degree of familiarity with the Red Bull brand.
All most all people surveys across six countries responded with a positive result as shown in Table 1 and 2.
_______________________________________________
Celebs & Athletes
Red Bull invest a lot of time and money on associating the brand with the lifestyle of extreme athletes and entertainers.
Those who are sponsored are never far from a can of Red Bull, have ample supply of Red Bull clothing and take advantage of living the Red Bull lifestyle.
Who can name one of these Australian Red Bull sponsored athletes?
Red Bull refuses to associate with alcohol brands even thought it is one of the more popular way to be consumed (as a mixer with vodka etc.)
Red Bull Music Academy
Open to anyone who has a desire to be involved in music. Including producer, vocalist, instrumentalist, beat-maker, engineer, songwriter or DJ
Started in 1998, the Red Bull Music Academy has travelled all over the world. Europe, Northern America, South America, South Africa and even Australia when the Academy was held right here in Melbourne in 2006.
It's not about getting ‘discovered’ by a record label or learning how to ‘make it’ in the industry. Its about a unique experience and inspiring people