Kelloggs research report
Research Proposal
Introduction
I have chosen to research Kelloggs for my research proposal. The reason is quite simple. Kelloggs is a part of my family. It brings us all together as a family each morning for breakfast before we start the day ahead. Further research will involve focusing particularly on how Kelloggs market and advertise their products. This has a lot to do with their target audience, which can vary for individual items, therefore packaging plays a huge role in selling their products. Kelloggs have a wide variety of healthy snacks to suit everyone, and also have a lot more to offer to its customers other than the snacks themselves.
Main Objectives
To investigate how Kelloggs advertise and market their products.
Sub-Objectives
To investigate when and where Kelloggs was founded and their purpose intended.
To determine the most popular way of advertising through media.
To find out Kellogg’s different target audience and why.
To explore what Kelloggs has to offer, other than its food products.
To investigate how effective the packaging of the various products are to the customer.
To find out how effective the online website is to customers.
For my primary research I will carry out a survey.
Also, I will carry out a mini experiment.
Approach
I will use the official Kelloggs website to gather information on when and where Kelloggs was founded and their initial aim. The results of my survey will determine the most popular way the media advertise their products best. I will also research Kellogg’s most popular product and reason behind it. Further on, I will single out the target audience for each product and why. Using their website I will find information on what else Kelloggs has to offer to the public other than its food products. I will gather information on how important it is for Kelloggs to have appealing packaging and why. I will explore how effective the website can be for customers that have any queries about the products they
Introduction
I have chosen to research Kelloggs for my research proposal. The reason is quite simple. Kelloggs is a part of my family. It brings us all together as a family each morning for breakfast before we start the day ahead. Further research will involve focusing particularly on how Kelloggs market and advertise their products. This has a lot to do with their target audience, which can vary for individual items, therefore packaging plays a huge role in selling their products. Kelloggs have a wide variety of healthy snacks to suit everyone, and also have a lot more to offer to its customers other than the snacks themselves.
Main Objectives
To investigate how Kelloggs advertise and market their products.
Sub-Objectives
To investigate when and where Kelloggs was founded and their purpose intended.
To determine the most popular way of advertising through media.
To find out Kellogg’s different target audience and why.
To explore what Kelloggs has to offer, other than its food products.
To investigate how effective the packaging of the various products are to the customer.
To find out how effective the online website is to customers.
For my primary research I will carry out a survey.
Also, I will carry out a mini experiment.
Approach
I will use the official Kelloggs website to gather information on when and where Kelloggs was founded and their initial aim. The results of my survey will determine the most popular way the media advertise their products best. I will also research Kellogg’s most popular product and reason behind it. Further on, I will single out the target audience for each product and why. Using their website I will find information on what else Kelloggs has to offer to the public other than its food products. I will gather information on how important it is for Kelloggs to have appealing packaging and why. I will explore how effective the website can be for customers that have any queries about the products they