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How to Improve Profits in a Fast Food Restaurant by Lee Grayson, Demand Media
Making money in the fast food industry requires more than smiles and fries.
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Related Articles * How to Increase Productivity at a Fast Food Restaurant * How to Open an Effective Fast Food Restaurant * Things to Consider Before Opening a Fast Food Restaurant * Types of Insurance Needed for a Fast Food Restaurant * How to Own & Manage a Fast Food Restaurant * The Average Profit Margin for a Restaurant
American diners, according to the Gallup organization, spent an average of $29.24 to $33.90 a month purchasing food from fast food restaurants. Bloomberg Businessweek reported the largest fast food firms increased profits in 2009 by cutting costs, encouraging customers to return for newly introduced items and investing in marketing tied to sporting events. Your fast food restaurant has the ability to improve profits using the same techniques.
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McDonald's Mexican Burger
We're Proud Of What Goes In Our Burgers! Get yours today www.facebook.com Focus on Value
Customers look for a fast food restaurant menu that includes value items, but avoid cutting your profit level too low with deep discounts, coupons and free offers. "USA Today" noted in 2006 that most major fast food chains were promoting their expanded value-price menus as the economic crunch and rising gas prices caused consumers to cut back. Value menus typically feature a few entrees, several food products tweaked from the main menu, one or two beverages and at least one low-cost dessert item.
Promote New and Novelty Items
Attract consumers with promotions for new items and advertise a range of food items that appeal to a variety of diners, but balance the special price menu by eliminating too many options. An overly large menu means delay in preparing food quickly and also potential waste. You'll throw away food for menu items not selling well or
Making money in the fast food industry requires more than smiles and fries.
Photodisc/Photodisc/Getty Images
Related Articles * How to Increase Productivity at a Fast Food Restaurant * How to Open an Effective Fast Food Restaurant * Things to Consider Before Opening a Fast Food Restaurant * Types of Insurance Needed for a Fast Food Restaurant * How to Own & Manage a Fast Food Restaurant * The Average Profit Margin for a Restaurant
American diners, according to the Gallup organization, spent an average of $29.24 to $33.90 a month purchasing food from fast food restaurants. Bloomberg Businessweek reported the largest fast food firms increased profits in 2009 by cutting costs, encouraging customers to return for newly introduced items and investing in marketing tied to sporting events. Your fast food restaurant has the ability to improve profits using the same techniques.
Sponsored Link
McDonald's Mexican Burger
We're Proud Of What Goes In Our Burgers! Get yours today www.facebook.com Focus on Value
Customers look for a fast food restaurant menu that includes value items, but avoid cutting your profit level too low with deep discounts, coupons and free offers. "USA Today" noted in 2006 that most major fast food chains were promoting their expanded value-price menus as the economic crunch and rising gas prices caused consumers to cut back. Value menus typically feature a few entrees, several food products tweaked from the main menu, one or two beverages and at least one low-cost dessert item.
Promote New and Novelty Items
Attract consumers with promotions for new items and advertise a range of food items that appeal to a variety of diners, but balance the special price menu by eliminating too many options. An overly large menu means delay in preparing food quickly and also potential waste. You'll throw away food for menu items not selling well or