Preview

The McLawsuit

Good Essays
Open Document
Open Document
1324 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
The McLawsuit
FAST FOOD INDUSTRY OVERVIEW
McDonald has spread across the globe, and emerging markets are one of the fastest growing areas in the industry. But the fast food industry is facing its challenges, especially in the United States. From rising food costs, economic recession and changing perceptions about health, many fast food franchises have been under great pressure.
Despite of the challenge, the rise in disposable income of middle class consumers and the demand for quick bites in emerging economies are expected to drive the demand for fast food. In addition, increasing number of workingwomen and their changing lifestyles is another factor contributing to the growth of this market. The fast food industry has been adopting new practices and offering new products. There is plenty of demand for a quick bite at all times of the day in modern society. However, fast food contains high amounts of trans-fats and saturated fats, which consequently hamper human health as they lack nutritional value. This factor is expected to have an adverse effect on the growth of the market. Thus, an amplifying demand for healthy fast food such as salads is expected to open the new opportunities for the fast food market.
Fast food is expected to rapidly gain market in Asia Pacific and Europe due to its affordability, easy accessibility and huge investment in promotional activities by leading players of the industry. Currently, burgers constitute the largest fast food segment and are expected to maintain their escalation in the upcoming years. Some of the key participants in fast food industry include McDonald, KFC, Bugger King, Pizza Hut and Dominos among others. In addition, a large number of local fast food vendors are present worldwide.

CHALLENGES
There are challenges for the fast food industry in recent years that have been pressuring profit margins. The industry as a whole has proven robust enough to withstand these challenges, though some players have done better than others.

You May Also Find These Documents Helpful

  • Best Essays

    Chipotle External Analysis

    • 3423 Words
    • 14 Pages

    The U.S. fast-food industry is expected to generate total revenues of $184.0 billion in 2010, which is equal to a 0.32% share of the economy. Over the next five years (2010 to 2015), the revenue for the industry is expected to grow at a rate of 2.5% per year to $208.2 billion (Appendix 1 – Table 1). Due to the projected improvement of the domestic economy, the number of establishments and the number of enterprises are forecasted to increase at a rate of 1.7% and 1.3% per year, respectively. This means that new entrants will enter the market at a slower rate than the existing fast-food chains increase their branches (IBISWorld, 2010).…

    • 3423 Words
    • 14 Pages
    Best Essays
  • Satisfactory Essays

    McDonalds has undergone several changes since its start in California. The fast food chain has taken over the US and it now focusing on the rest of the world. McDonalds, along with this trend, continues to strive towards customer satisfaction while still enhancing its international market position. The company is doing very well and keeps trying in Africa, China, and the Middle East, which will be a continued source of revenue for many coming years. If McDonalds can overcome all of its challenges, makes use of advantages and has right strategies, it will win the market again and hold fast to first position in fast food industry.…

    • 322 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Consumers are more likely to be a repeat buyer at a certain fast food chain; if they find something they like, they stick to it. To this end, competition efforts have to more aggressive than ever.…

    • 1312 Words
    • 6 Pages
    Good Essays
  • Satisfactory Essays

    The fast food and quick service restaurant industry consisted of about 945,000 restaurants representing approximately $552 billion in annual sales. The industry is highly fragmented, with the top 50 companies holding about 25% of industry sales and is intensely competitive with respect to food quality, price, service, convenience, location and concept (Hoovers 2009). The major companies of the industry include McDonald’s, Burger King, Subway, Domino’s Pizza, Dairy Queen and the Yum Brands restaurant companies. Quick service restaurants are often affected by changes in consumer tastes; national, regional or local economic conditions; currency fluctuations; demographic trends; traffic patterns; the type, number and location of competing food retailers and products (Yum! Brands website, 2009). The profitability of individual companies within the industry depends on efficient operations, effective marketing and ingenious business strategy (Hoovers 2009).…

    • 4246 Words
    • 17 Pages
    Satisfactory Essays
  • Good Essays

    In the fast food market, the number of producers may be numerous; however, the number of firms may not always be the key point to consider when determining market structure. Instead, it is important to analyze whether there are a few firms that are relatively large and have substantial market share compared to the various others in the industry. In the case of fast food, one could say that there are thousands of fast food chains and restaurants scattered all over Canada and North America as a whole. Despite the large numbers, there are only a select few who dominate the market and produce a majority of the industry’s total output. (AmosWEB). The three prevailing ‘fast food giants’, according to their 2009 annual reports, were McDonald’s, Yum!Brands (Taco Bell, Kentucky Fried Chicken, Pizza Hut), and Wendy’s International. (Wikinvest). Though there are many competitors in the fast food industry, these three companies joined with a few others have a…

    • 6433 Words
    • 26 Pages
    Good Essays
  • Good Essays

    Mcdonalds vs Wendys

    • 944 Words
    • 4 Pages

    In a world that is full of low fat low-carbohydrate diets and compulsive daily exercise, people seem to be more conscientious with their choices of foods they consume; but the twenty- first century demands convenience where fast food restaurants incorporates ones needs for quick, easy, and , inexpensive food. Sadly, the majority of this type of food can be a very unhealthy food choice. Fast food restaurants typically offer high fat processed foods. In defense to this stereotype, two of the most popular fast food restaurants, Wendy’s and McDonald’s, are now offering choices low in carbohydrates and saturated fats on their menu without taking away the convenience and taste. Both of these restaurants fall under the category of fast food, yet they both carry distinctive quality in their healthy menu items, Although the difference in characteristics of their healthy choices, both Wendy’s and McDonald’s offer a variety of salads their healthy food menu.…

    • 944 Words
    • 4 Pages
    Good Essays
  • Better Essays

    So many people like to eat fast food because it is cheaper than gourmet restaurants. One of the reasons why fast food is so cheap is because of competition. By that, I mean, investors can bring more customers through cutting the price of their products. According to Wingstop, Founder and Chief Executive, Antonio Swad said “when a customer can bring enough food to feed four people for about $21 -- and when the food has sizzle and wide-reaching appeal, and the experience comes with a lot of energy and uniqueness -- then you’re going to see that customer…

    • 2224 Words
    • 9 Pages
    Better Essays
  • Powerful Essays

    There are number of players in this fast food business like McDonald , Burger King , KFC, Wendy’s all are fast food restaurant which deals with variety of calorie intake food, some of them are nutritious while some of them are just fat intake. Research only McDonald and Burger King which has the healthy food. There has been some rules by the health government that restaurant should display calorie intake in each food in their menus to display. It is very necessary to know which has the healthy food. But that also count whether that healthy food is affordable by everyone or by few, so the health food is cheap or expensive. Generally fast food intake is by youngster and if they take unhealthy food at this age it cause to various diseases like obesity , high cholesterol etc.The data for the nutritious facts has been collected of each McDonald and Burger King which is analyzed and conclude that McDonald serve the cheap and healthy fast food.…

    • 1243 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Obesity Fast Food Nation

    • 667 Words
    • 3 Pages

    People blame fast food restaurants that they are offering unhealthy foods to the public. However, this is not the case since fast foods are healthy, but when taken in large quantities and on a regular basis, they may have adverse effects on one’s body. In turn, this makes it the people’s responsibility to watch the amount of fast foods they ingest. Moreover, one is not forced to eat from their vast menu of fast foods in the various restaurants. Hence, people have a choice on whether to take in fast foods or neglect the temptation and eat home cooked meals (Rose web).…

    • 667 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    “Chances are that you have had a McDonald’s meal in the past or if not, you certainly know a lot of people who have. It’s the biggest fast food chain in the world, with 32,000 outlets in 117 countries.”(Salisbury). The fast food industry has taken advantage of the fact that our daily lives have become busier and busier thus creating a simple solution by introducing cheaper food, several locations and fast service.…

    • 719 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Some of the driving forces include the quality of the food, price of the food, and the nutritional value. Some of the consumers that are playing an important role in fast food are women employed outside the home, two-earned households, higher income, and smaller size of the family. Increased food spending driven by population growth is just one way consumers will shape the future of the US food system.…

    • 448 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Fast Food Persuasive Essay

    • 1188 Words
    • 5 Pages

    Fast food chains have taken over America, but this is not a good thing. Obesity has become one of the biggest problems the United States of America. Anywhere from 25 – 30% of children, and 50% of adults are obese. Where does this obesity come from? Fast food chains with processed foods, “mystery meats”, and “sugar shocked” pops are major contributors to this widespread problem of obesity. What about this food is so bad for us? It is the trans fats that are in tasty products straight from our favorite fast food chains. This world has a rising amount of the popular fast food restaurants, which contain foods packed with trans fats, and do not contain enough essential fatty acids (EFA’s). The rising popularity of fast food chains and percentage of obese people needs to be stopped.…

    • 1188 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    The global fast food market has in recent years, witnessed a significant boom, especially in Asia and Africa. In response to this, Burger…

    • 8084 Words
    • 29 Pages
    Powerful Essays
  • Good Essays

    Jollibee Case Analysis

    • 3338 Words
    • 14 Pages

    The fast food industry is basically a very highly competitive market that strives on cost leadership. The industry is faced by both international players who have huge finances The industry faces low margins and experiences profits on the basis of the economies of scale. The key to achieve economies of scale is selecting the right location to attract traffic and a highly efficient operation management.…

    • 3338 Words
    • 14 Pages
    Good Essays
  • Good Essays

    Our society has lost the traditional culture of food consumption. It has been replaced by the contemporary fast food culture where people get used to consume prepared food or fast food paying little attention to the quality of the food. Fast food has become a regular way of life for many people. Consumers still do not understand importance to eat reasonably and form healthy food habits in order to minimize the risk of the consumption of unnatural and even dangerous food. Consuming fast foods daily is an unhealthy lifestyle. Especially for children, eating fast foods daily will cause them to become obese at early ages.…

    • 534 Words
    • 3 Pages
    Good Essays