Jollibee Case Analysis
| International Business Case Analysis | Jollibee Foods Corporation (A) International Expansion | | | |
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Executive Summary
Jollibee Food Corporation is a Filipino fast food brand that opened in 1975 and has been on the path of expansion since then. IT capitalised on the changes that came its way to fight the competition from brands like McDonalds and KFC. The case highlights the global expansion strategy that they followed backfired due to which they had to consider revamping their strategies. The company has an opportunity in Papua New Guinea, California and Hong Kong but before taking that decision they need to work upon their previous issues to ensure the success in these countries. Till now the firm is being operating in two parallel organisations with no cooperation and coordination among the two which has resulted in chaos and a strained relation between the two. We have through this case analysis provided a complete picture of the Jollibee operations along with the strategies and the way ahead. An analysis presented that the company is currently in between the internationalization and localization strategy. We have recommended the company to follow transnational strategy that would help them achieve an advantage over the competitors.
Industry and Firm level Analysis * INDUSTRY LEVEL ANALYSIS
The fast food industry is basically a very highly competitive market that strives on cost leadership. The industry is faced by both international players who have huge finances The industry faces low margins and experiences profits on the basis of the economies of scale. The key to achieve economies of scale is selecting the right location to attract traffic and a highly efficient operation management.
In the fast food industry the product offering are almost the same. So what make a difference are the things like the service, providing extra drinks / any other supplementary
|
Executive Summary
Jollibee Food Corporation is a Filipino fast food brand that opened in 1975 and has been on the path of expansion since then. IT capitalised on the changes that came its way to fight the competition from brands like McDonalds and KFC. The case highlights the global expansion strategy that they followed backfired due to which they had to consider revamping their strategies. The company has an opportunity in Papua New Guinea, California and Hong Kong but before taking that decision they need to work upon their previous issues to ensure the success in these countries. Till now the firm is being operating in two parallel organisations with no cooperation and coordination among the two which has resulted in chaos and a strained relation between the two. We have through this case analysis provided a complete picture of the Jollibee operations along with the strategies and the way ahead. An analysis presented that the company is currently in between the internationalization and localization strategy. We have recommended the company to follow transnational strategy that would help them achieve an advantage over the competitors.
Industry and Firm level Analysis * INDUSTRY LEVEL ANALYSIS
The fast food industry is basically a very highly competitive market that strives on cost leadership. The industry is faced by both international players who have huge finances The industry faces low margins and experiences profits on the basis of the economies of scale. The key to achieve economies of scale is selecting the right location to attract traffic and a highly efficient operation management.
In the fast food industry the product offering are almost the same. So what make a difference are the things like the service, providing extra drinks / any other supplementary