1. Proven market for the Product or Service:
Franchisers sell a defined, proven business format or market for product/service, offering a product or service that has sold successfully. An independent business is based on both an untried idea and operation.
2. Services Franchisor may provide:
KFC provide receipt for franchisee.
They also explore about the taste of customer in franchisee market to design suitable menu for each market.
3. Selection of location:
Providing advice about the location of store and exclusive sponsorship in 1,5miles radius with population are about 30.000 people
4. Purchase of building, equipment:
KFC setting up KFC standards system for the franchisee include to lease/freehold cost of the land/ building/ equipment.
5. Provison of financial:
It's possible to receive assistance in financing a new franchise through the franchiser, who often makes arrangements with a lending institution to lend money to a franchisee. The franchisee must still accept responsibility for the loan, but the franchiser's involvement usually increases the likelihood that a loan will be approved.
6. Standarlized method of operating:
All KFC products in the world have the same quality that is the result of process standardization and focus on detail. Franchisee must manage KFC restaurant according to product, service, and value standardization of KFC. KFC usually control product quality of franchisee. If the standardization don’t maintain, franchisee can be revoked the business license.
7. Advertising:
KFC provide advertising campaign for area (cost: 3% in total income of franchisee), nation (cost: 2% in total income of franchisee).
8. Purchasing advantages:
Franchisees can often buy lower-cost goods and supplies through the franchiser, resulting from the group purchasing power of all the franchises.
9. Training:
All employees of franchisee are provided training program according to KFC international standard.
The KFC