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Kfc Marketing Strategies

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Kfc Marketing Strategies
Click on one of the questions below to learn more.

How much will I pay in royalties and advertising? What fees will I pay when I become a KFC franchisee?
Initial Franchise Fee =

Monthly Service Fee (Royalties) =

Advertising =
$45,000 (if you open a KT multi-brand restaurant, the fees will be $75,000)

5 percent (5%) of Gross Sales

5 percent (5%) of Gross Sales (Includes national and local contributions)

The above amounts do not include the initial investment required to construct the restaurant building, training expenses, grand opening expenses or opening inventory. Please refer to the KFC Franchise Disclosure Document (FDD), Item 7, for more in-depth information on the total investment.

How long will it take to get approved as a franchisee?
Initial qualification involves a series of background checks and interviews and generally takes 10-12 weeks. After that, site registration and approval can take three to nine months, but is dependent on when you submit a site for registration.

How long will it take to build my restaurant?
Generally, once your site has been approved through the internal site registration process and you have signed your option agreement, you have eight months to begin construction and one year to open for business.

Who will build my restaurant?

Will you provide plans and an equipment list? Can I use equipment that I already own or used equipment?

There’s already a KFC in my market, can I add another one?
Existing KFC operators have a protected territory of 1.5 miles or 30,000 people, whichever is smaller. Outside of that, KFC seeks to build in quality trade areas that allow for reasonable store spacing in a market. Stores are only approved if the sales impact on existing KFC restaurants is below established standards. Your KFC representative can explain these standards.

Does KFC plan to sell any company-operated restaurants in my area? Can I get a list of all the restaurants available for sale?
KFC

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