KFC case study
Case Study Real Choices at KFC (page 243)
Could you imagine eating a sandwich without any bread? At first I found it kind of odd but overall it may be something to consider in your future diet. Next time you are standing in the bakery department deciding on what loaf of bread to buy, flip the loaf over and read the nutritional information. You may be surprised of what you are actually eating. My significant other does a lot of grocery shopping so I wanted to see exactly what she has been having me eat. Four times a day without giving it a second thought I eat a peanut butter and honey sandwich for breakfast and roast beef and cheese for lunch. My findings from Nature’s Own 100% whole grain are that each slice contains 70 calories and 0 calories from fat. I guess that’s not too bad considering you have to have two pieces of bread for something to be considered a sandwich right?
Well the debate officially began in 2010 when Kentucky Fried Chicken (as known as KFC) introduced their “Double Down” to be an additional item to the menu. KFC promoted the new item in its advertisements stating that there is “so much 100% premium chicken, that they didn’t have room for a bun” The sandwich is an attempt to grow revenue in a very competitive business in a society where every calorie counts. The United States has the largest fast-food market in the world and it continues to advance daily while keeping their current customers happy along with trying to recruit new business.
KFC began in a gas station in North Corbin, Kentucky during the Great Depression. The success of the eating establishment original called Sanders Court & Café led to expansion and renaming of what we know it today as Kentucky Fried Chicken. In 1952 the first KFC opened in South Salt Lake Utah, and expanded in Canada in the early 1960’s. Since this time KFC has changed ownership several times and today the brand is owned by Yum Brands and is based in Louisville, Kentucky. There are more than 14,000 KFC
Could you imagine eating a sandwich without any bread? At first I found it kind of odd but overall it may be something to consider in your future diet. Next time you are standing in the bakery department deciding on what loaf of bread to buy, flip the loaf over and read the nutritional information. You may be surprised of what you are actually eating. My significant other does a lot of grocery shopping so I wanted to see exactly what she has been having me eat. Four times a day without giving it a second thought I eat a peanut butter and honey sandwich for breakfast and roast beef and cheese for lunch. My findings from Nature’s Own 100% whole grain are that each slice contains 70 calories and 0 calories from fat. I guess that’s not too bad considering you have to have two pieces of bread for something to be considered a sandwich right?
Well the debate officially began in 2010 when Kentucky Fried Chicken (as known as KFC) introduced their “Double Down” to be an additional item to the menu. KFC promoted the new item in its advertisements stating that there is “so much 100% premium chicken, that they didn’t have room for a bun” The sandwich is an attempt to grow revenue in a very competitive business in a society where every calorie counts. The United States has the largest fast-food market in the world and it continues to advance daily while keeping their current customers happy along with trying to recruit new business.
KFC began in a gas station in North Corbin, Kentucky during the Great Depression. The success of the eating establishment original called Sanders Court & Café led to expansion and renaming of what we know it today as Kentucky Fried Chicken. In 1952 the first KFC opened in South Salt Lake Utah, and expanded in Canada in the early 1960’s. Since this time KFC has changed ownership several times and today the brand is owned by Yum Brands and is based in Louisville, Kentucky. There are more than 14,000 KFC