Kfc Case Study
Do you think by responding using Facebook and YouTube video as a response was a worthy strategy?
Yes, it was a worthy strategy to use Facebook and Youtube as a potential strategy in crisis management, on the grounds that both of these are the online networking and it is the most valuable to pass on the message to their intended interest group keeping in mind the end goal to unravel the emergency circumstance. In innovation age, the greater part of the general population is expanding using online networking as a discussion to express their disappointment with brands specifically, and the news which transfer to online networking can be broadly coursed promptly.
As a matter of first importance , the most critical system in substance promoting …show more content…
Truly, it is difficult to the general population to overlook the vicinity of online networking all the more so when the KFC is a major association. Really, it make individuals feel gross when they watch this feature, and it is thoroughly make individuals upset in light of the fact that KFC give these nourishment to their clients. Additionally, it will make KFC lose their steadfastness clients and their clients don't venture into KFC eatery any longer. KFC took its response right back to the arena where the crisis was created, in this case social media, specifically Facebook and YouTube.
3. In your opinion, do you think this video manage to change the public opinion on the issue?
In my opinion, the public opinion is a largely uncontrollable phenomenon that had the power to make or break a company’s reputation and potential for success. While the influence of public opinion is as strong as ever, the practice of public relations has given savvy businesses, politicians to measured control over how they are perceived by their target audiences and general public. Besides that, I think it has impact to change the public opinion, however it is not all that simple to change their opinion. When they know reality, it will be difficult to change their
Yes, it was a worthy strategy to use Facebook and Youtube as a potential strategy in crisis management, on the grounds that both of these are the online networking and it is the most valuable to pass on the message to their intended interest group keeping in mind the end goal to unravel the emergency circumstance. In innovation age, the greater part of the general population is expanding using online networking as a discussion to express their disappointment with brands specifically, and the news which transfer to online networking can be broadly coursed promptly.
As a matter of first importance , the most critical system in substance promoting …show more content…
Truly, it is difficult to the general population to overlook the vicinity of online networking all the more so when the KFC is a major association. Really, it make individuals feel gross when they watch this feature, and it is thoroughly make individuals upset in light of the fact that KFC give these nourishment to their clients. Additionally, it will make KFC lose their steadfastness clients and their clients don't venture into KFC eatery any longer. KFC took its response right back to the arena where the crisis was created, in this case social media, specifically Facebook and YouTube.
3. In your opinion, do you think this video manage to change the public opinion on the issue?
In my opinion, the public opinion is a largely uncontrollable phenomenon that had the power to make or break a company’s reputation and potential for success. While the influence of public opinion is as strong as ever, the practice of public relations has given savvy businesses, politicians to measured control over how they are perceived by their target audiences and general public. Besides that, I think it has impact to change the public opinion, however it is not all that simple to change their opinion. When they know reality, it will be difficult to change their