McDonalds Case Study
McDonalds Case Study
Dr. Sweeting
HRM 532
April 18, 2012
1. Outline the talent management program that led to success for the company
McDonald 's is the leading global food service retailer, with more than 33,000 local restaurants serving more than 64 million people in 118 countries each day. More than 80% of McDonald 's restaurants worldwide are owned and operated independently. McDonald’s is categorized as a fast-food restaurant that serves mainly hamburgers, fries, and beverages, with the main focus on product and service quality, speed and accuracy.
The company aims to continually build its brand by listening to its customers, which results in customer loyalty and in improved communication and awareness. Branding not only creates a personality for the organization but it also represents how consumers view or perceive the organization. McDonalds has done an excellent job of creating a brand and positioning itself well in the eyes of its consumers.
McDonald’s has a very welcoming environment, and their philosophy is to be friendly with its customers and to give back to the community it serves. By analyzing detailed information about their customers through continuous market research, McDonalds obtains key information to determine their marketing mix, which include: which products are well received, the prices that consumers are willing to pay, which television programs, newspapers, and social networking sites consumers enjoy, and which restaurants are visited. McDonald’s uses Cost Leadership Strategy in combination with Operational Excellence Strategy. This company is creating value, based on price, combined with customer service. Cost Leadership Strategy allows McDonald’s to keep production costs and customer prices low; meanwhile, Operational Excellence helps maximize the efficiency of the product development process to minimize costs, but creates a competitive advantage on operational excellence.
Dr. Sweeting
HRM 532
April 18, 2012
1. Outline the talent management program that led to success for the company
McDonald 's is the leading global food service retailer, with more than 33,000 local restaurants serving more than 64 million people in 118 countries each day. More than 80% of McDonald 's restaurants worldwide are owned and operated independently. McDonald’s is categorized as a fast-food restaurant that serves mainly hamburgers, fries, and beverages, with the main focus on product and service quality, speed and accuracy.
The company aims to continually build its brand by listening to its customers, which results in customer loyalty and in improved communication and awareness. Branding not only creates a personality for the organization but it also represents how consumers view or perceive the organization. McDonalds has done an excellent job of creating a brand and positioning itself well in the eyes of its consumers.
McDonald’s has a very welcoming environment, and their philosophy is to be friendly with its customers and to give back to the community it serves. By analyzing detailed information about their customers through continuous market research, McDonalds obtains key information to determine their marketing mix, which include: which products are well received, the prices that consumers are willing to pay, which television programs, newspapers, and social networking sites consumers enjoy, and which restaurants are visited. McDonald’s uses Cost Leadership Strategy in combination with Operational Excellence Strategy. This company is creating value, based on price, combined with customer service. Cost Leadership Strategy allows McDonald’s to keep production costs and customer prices low; meanwhile, Operational Excellence helps maximize the efficiency of the product development process to minimize costs, but creates a competitive advantage on operational excellence.
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