The author attempts to use her arrangement of her article as a transcript or discussion, in order to manipulate the reader into feeling as though they are getting information from a credible …show more content…
Instead of coming across as argumentative or accusatory, the audience is reached out to like a child who has done something wrong, but instead of being punished they’re simply spoken to calmly and in an informative way. In the interview Kazdin describes steps parents can take to change behavior without punishment, the first is to focus on what comes before behavior, and during this step he speaks about giving gentle instruction and choice to the children (Khazan). Allowing someone to feel as though they have a choice increases the likelihood of compliance, which pushes forward the lack of accusatory or combative writing the author uses. Instead, the writing feels simply like a calm and informative conversation, in other words, gentle instruction and the laying out of another option on the table for parents to take advantage …show more content…
As Richard E. Petty and Pablo Briñol have written, “The available research reveals that a person’s emotions, whether stemming from the persuasive message (e.g., fear appeals), attitude object (e.g., a funny comedian) or incidental contextual factors (e.g., a sad television programme that surrounds an advertisement) can influence evaluative judgments through multiple cognitive and meta-cognitive processes” (Petty and Briñol 2). The understanding that giving the audience emotional ties to the parents given in examples by Kazdin, aids in the persuasion of their point of