Dr. Thompson
Hybrid Persuasive on Persuasion
11 February 2015
Killing Us Softly
1. McLuhan’s idea of “medium is the message” means in order for something to be done you as the person who wants change must take action.
2. The media age has made a significant impact on female ideas. Young women are beginning to think that in order for them to be beautiful they must look like a supermodel on these commercials.
3. I can apply the persuader objective of repetition to the video. In McLuhan’s speech she mentioned how we constantly see advertisements everywhere. In magazines, television, billboards. She also mentioned that we have seen nearly as much as two years’ worth of advertisements.
4. Success is making an accomplishment. Advertisements portray their success by using actors to show how great their product is. However the only people benefiting from the success of the commercial are the producers. And yes success is offered by more than commercials. Television also offers success by showing other companies products in their television shows
5. Femininity is basically defined as women who are helpless. Women who dress in small clothing that resembles someone who cannot take care of herself. The media age has depicted women as if they cannot do anything more than be enjoyment for us men. The United States however is not the only country who depicts women as if they are only models. Brazil for example depicts women in the same manner.
6. Masculine is defined today as macho men. A man who has hair on his chest, stands tall, and has a beard. The ideal man would almost be the ideal NFL player. A man that is such a small percentage of men in the world. The United States is the only country that depicts men in such manner
7. Surprisingly burger places use sex to sell their products. However, sex sells. Everyone goes at least one time a day with having a sexual thought in their minds. If it happens to show up in a commercial of a product people want it will