King Mannequins Mission Statement

Magnetic and fascinating, the use of mannequins can be traced as far back as 1350 BC, in Egipt, as shown by the wooden torso found in King’s Tutankhamen’s tomb. Although by that time it was preponderately used as a storing device for treasures, as the rise of the modern department store began in the latter half of the nineteenth century and plate glass windows and artificial lightning became more common, their current usage saw a groundbreaking rise in the bewitching and marvelous Paris. Since then, it still remains one of the most frequently used manner to expose products in retail stores all over the world, coming in all different shapes and styles, many that defy even one’s wildest imagination.
Especially in retail business, it is of outmost importance that the merchandise is presented in an eye-catching and appealing manner and in an industry where steep competition lays ahead, they can definitely give the upper-hand, marking the store as a leading brand in its respective niche.
Several reasons for which
While normally displayed in boxes jewels can seem rigid and less approachable, a place with mannequins vibrates in an intriguing and peculiar way, marking the space with dinamism and awakening curiosity of those willing to enter to explore. How many times did we pass near a store and for a brief second we almost believed that the human shape we saw with the corner of our eye was an actual person? The more attractive and imposing the mannequin, the more it will pique one’s interest, not only in the product, but also in the store as well.
It is basically a win-win situation, in which both the customer and the shop receive the best experience for their purposes. Mannequins boost sales mainly because of their strong visual appeal, offering a more attractive, relatable and reliable way to shop, while also promoting a better all-around shopping