Knowledge Management Case Study
Academy of Economic Studies, Faculty of Business Administration
Knowledge Management
Case Study – SC Artis Bio Tech SRL
[pic]
22 May 2012
1. Introduction
Based on the current economic climate, only companies which have the ability to adapt to continuous changes, shape their business strategies according to the market and take calculated risks will be able to survive. Attributes such as creativity, flexibility and competitiveness have become of the utmost importance for leading organizations.
Although the current economic situation has proved disastrous for many of the companies, there is though a prosperous segment that not only managed to survive the crisis but had the opposite tendency to increase in value, the dental services and equipment market.
As showed in the graphic below, from 2003 to 2008, the number of private dental practices has increased from 5,000 to 8,000 units, with a growth rate of 60%.
[pic]
It comes to no surprise that based on the current growth tendencies the prosperous business climate has a lot to offer to distributors, because, in a simple comparison with the car manufacturing market, the demand has not decreased. Therefore, Artis Bio Tech, the most important distributor of dental implants, biomaterials and surgical instruments is one of the best examples of how businesses manage to withstand the crisis, moreover having an increase in the turnover.
2. General presentation of the company
SC Artis Bio Tech SRL is a medical distribution company with headquarters in Bucharest, Romania. The business is specialized in implant systems, biomaterials and surgical instruments, being a trusted partner of specialists in dentistry since 2006.
The company began by importing and distributing Alpha Bio Tec products on the market as Alpha Bio Romania brand and further enriching its portfolio with three product ranges: Geistlich biomaterials, Aesculap surgical instruments and Dentspy
Knowledge Management
Case Study – SC Artis Bio Tech SRL
[pic]
22 May 2012
1. Introduction
Based on the current economic climate, only companies which have the ability to adapt to continuous changes, shape their business strategies according to the market and take calculated risks will be able to survive. Attributes such as creativity, flexibility and competitiveness have become of the utmost importance for leading organizations.
Although the current economic situation has proved disastrous for many of the companies, there is though a prosperous segment that not only managed to survive the crisis but had the opposite tendency to increase in value, the dental services and equipment market.
As showed in the graphic below, from 2003 to 2008, the number of private dental practices has increased from 5,000 to 8,000 units, with a growth rate of 60%.
[pic]
It comes to no surprise that based on the current growth tendencies the prosperous business climate has a lot to offer to distributors, because, in a simple comparison with the car manufacturing market, the demand has not decreased. Therefore, Artis Bio Tech, the most important distributor of dental implants, biomaterials and surgical instruments is one of the best examples of how businesses manage to withstand the crisis, moreover having an increase in the turnover.
2. General presentation of the company
SC Artis Bio Tech SRL is a medical distribution company with headquarters in Bucharest, Romania. The business is specialized in implant systems, biomaterials and surgical instruments, being a trusted partner of specialists in dentistry since 2006.
The company began by importing and distributing Alpha Bio Tec products on the market as Alpha Bio Romania brand and further enriching its portfolio with three product ranges: Geistlich biomaterials, Aesculap surgical instruments and Dentspy