Kodak Options Memo
In my March 6 memo, I discussed the need for Kodak to revamp its core strategy and regain popularity. Eastman Kodak has been the leader of photography and printing products for nearly 130 years. Over the last few years Kodak has been in distress due to its poor fundamental shift into the digital age. Lack of strategic creativity led Kodak to misunderstand the industry in which it was operating. This lack of strategic creativity was costly for Kodak.
This memo will explore the options I briefly discussed in the previous memo, in order to find a solution to this problem. Each option will be assessed based on the same criteria. The options to consider are:
* Hire a new CEO- new bolder leadership * Enter into a new aggressive market- ink cartridges * Partner with a new company to expand popularity- NFL
In order to determine which option will be most suitable for company revamp, all options will be assessed on an equal scale. The following criteria will be used in this assessment:
* Ease of Implementation * Cost of Implementation * Risk
Ease of implementation directly refers to the level of difficulty faced when implementing an option. This takes into consideration planning, time and the obstacles that will be faced for each option.
Cost of implementation directly refers to any costs associated with an option. It will include costs such as infrastructure, logistics, operations, marketing and sales, and service.
Risk directly refers to the level of danger affiliated in implementing each option. This criterion will be measured by the possible change in costs with each option.
Option 1: Hire a new CEO
A CEO with superior innovative and systematic performance is vital for Kodak in its current position. A CEO’s main responsibilities include developing and implementing high-level strategies, making major corporate decisions, and managing the overall operations and resources of a company. The CEO will act as the main point of
This memo will explore the options I briefly discussed in the previous memo, in order to find a solution to this problem. Each option will be assessed based on the same criteria. The options to consider are:
* Hire a new CEO- new bolder leadership * Enter into a new aggressive market- ink cartridges * Partner with a new company to expand popularity- NFL
In order to determine which option will be most suitable for company revamp, all options will be assessed on an equal scale. The following criteria will be used in this assessment:
* Ease of Implementation * Cost of Implementation * Risk
Ease of implementation directly refers to the level of difficulty faced when implementing an option. This takes into consideration planning, time and the obstacles that will be faced for each option.
Cost of implementation directly refers to any costs associated with an option. It will include costs such as infrastructure, logistics, operations, marketing and sales, and service.
Risk directly refers to the level of danger affiliated in implementing each option. This criterion will be measured by the possible change in costs with each option.
Option 1: Hire a new CEO
A CEO with superior innovative and systematic performance is vital for Kodak in its current position. A CEO’s main responsibilities include developing and implementing high-level strategies, making major corporate decisions, and managing the overall operations and resources of a company. The CEO will act as the main point of