Kodak Strategy
1. Introduction
Eastman Kodak Company, also known as Kodak is a digital imaging and photography company which is best known for its photographic film products. One of the most dominant companies of its time, Kodak made photography available to the masses, but failed to adapt its business model to the development of digital photography. Recently by shedding many of the businesses that made them famous, Kodak has emerged from bankruptcy and also coming back to New York stock exchange. Now Kodak is concentrating on selling printing equipment and services to businesses.
1.1 A Brief History of Kodak: Pioneer of Film and Digital Photography
Eastman Kodak Company commonly known as Kodak is an American multinational imaging and photographic equipment, materials and services company. It’s headquartered is in Rochester, New York, United States and incorporated in New Jersey. It was founded by George Eastman in 1888."You press the button, we do the rest" promised George Eastman in 1888 with this advertising slogan for his Kodak camera.
Kodak is best known for photographic film products. During most of the 20th century, Kodak held a dominant position in photographic film, and in 1976 had a 90% market share of photographic film sales in the United States.
Kodak began to struggle financially in the late 1990s as a result of the decline in sales of photographic film and its slowness in transitioning to digital photography, despite having invented the core technology used in current digital cameras. 2007 was the most recent year in which the company made a profit. As part of a turnaround strategy, Kodak focused on digital photography and digital printing and attempted to generate revenues through aggressive patent litigation. In January 2012, Kodak filed for bankruptcy protection. In February 2012, Kodak announced that it would cease making digital cameras, pocket video cameras and digital picture frames and focus on the corporate digital imaging market. In August 2012,
Eastman Kodak Company, also known as Kodak is a digital imaging and photography company which is best known for its photographic film products. One of the most dominant companies of its time, Kodak made photography available to the masses, but failed to adapt its business model to the development of digital photography. Recently by shedding many of the businesses that made them famous, Kodak has emerged from bankruptcy and also coming back to New York stock exchange. Now Kodak is concentrating on selling printing equipment and services to businesses.
1.1 A Brief History of Kodak: Pioneer of Film and Digital Photography
Eastman Kodak Company commonly known as Kodak is an American multinational imaging and photographic equipment, materials and services company. It’s headquartered is in Rochester, New York, United States and incorporated in New Jersey. It was founded by George Eastman in 1888."You press the button, we do the rest" promised George Eastman in 1888 with this advertising slogan for his Kodak camera.
Kodak is best known for photographic film products. During most of the 20th century, Kodak held a dominant position in photographic film, and in 1976 had a 90% market share of photographic film sales in the United States.
Kodak began to struggle financially in the late 1990s as a result of the decline in sales of photographic film and its slowness in transitioning to digital photography, despite having invented the core technology used in current digital cameras. 2007 was the most recent year in which the company made a profit. As part of a turnaround strategy, Kodak focused on digital photography and digital printing and attempted to generate revenues through aggressive patent litigation. In January 2012, Kodak filed for bankruptcy protection. In February 2012, Kodak announced that it would cease making digital cameras, pocket video cameras and digital picture frames and focus on the corporate digital imaging market. In August 2012,
References: http://www.kodak.com/ek/US/en/Our_Company/History_of_Kodak/Imaging-_the_basics.htm http://www.kodak.com/US/en/corp/kodakHistory/index.html http://www.answers.com/topic/photographic-industry http://hbr.org/2008/01/the-five-competitive-forces-that-shape-strategy/ar/1http://www.answers.com/topic/photographic-industry http://en.wikipedia.org/wiki/index.html?curid=57627 Retrieved on 18 March, 2013 http://photo.tutsplus.com/articles/history/a-history-of-photography-part-2-the-growth/ http://scphoto.com/html/history.html http://www.postbulletin.com/news/nation/ny-kodak-will-keep-some-operations-in-rochester/article_d99e0f8e-20bd-5003-af76-0f6096a2a020.html http://www.pastemagazine.com/articles/2013/06/kodak-escapes-bankruptcy-and-signs-deal-with-20th.html