Bus302 Mangagement Concepts
Strayer University Assignment for Course: | Bus 302 Management Concepts | Submitted to: Submitted by: || | | | | | | | Date of Submission: | January 29, 2013 | Title of Assignment: | Eastman Kodak and Fujifilm | | |
CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed in this paper. I have also cited any sources from which I used data, ideas or words, either quoted directly or paraphrased. I have added quotes whenever I used more than three consecutive words from another writer. I also certify that this paper was prepared by me specifically for this course.
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Student’s Signature: ______________________________
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Instructor’s Comments:
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Describe the history and core business of each company. Eastman Kodak Company known as Kodak was founded in 1880 it is an American multinational imaging and photographic equipment, materials and services company. It was founded by George Eastman. Its headquarters is located in Rochester New York. The company bears the name of its founder, George Eastman, who became interested in photography during the late 1870s while planning a vacation from his job as a bank clerk in Rochester, New York. (Muinr, K. (2012).
Kodak is best known for photographic film products. Kodak fixated on digital photography and digital printing and attempted to produce revenues through aggressive patent litigation. With the slogan "you press the button, we do the rest," George Eastman put the first simple camera into the hands of a world of consumers in 1888. In so doing, he made a cumbersome and complicated process easy to use and accessible to nearly everyone. (Muinr, K. (2012).
Since that time, the Eastman Kodak
CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed in this paper. I have also cited any sources from which I used data, ideas or words, either quoted directly or paraphrased. I have added quotes whenever I used more than three consecutive words from another writer. I also certify that this paper was prepared by me specifically for this course.
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Student’s Signature: ______________________________
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Instructor’s Grade on Assignment:
Instructor’s Comments:
| | | | | |
Describe the history and core business of each company. Eastman Kodak Company known as Kodak was founded in 1880 it is an American multinational imaging and photographic equipment, materials and services company. It was founded by George Eastman. Its headquarters is located in Rochester New York. The company bears the name of its founder, George Eastman, who became interested in photography during the late 1870s while planning a vacation from his job as a bank clerk in Rochester, New York. (Muinr, K. (2012).
Kodak is best known for photographic film products. Kodak fixated on digital photography and digital printing and attempted to produce revenues through aggressive patent litigation. With the slogan "you press the button, we do the rest," George Eastman put the first simple camera into the hands of a world of consumers in 1888. In so doing, he made a cumbersome and complicated process easy to use and accessible to nearly everyone. (Muinr, K. (2012).
Since that time, the Eastman Kodak