kolp
OBJECTIVE: Develop a product strategy that creates product solutions for the customer by planning and preparing an ‘adapted’ 5 minute sales presentation.
1. Each team will pick a product market. Here are some examples you can choose from. Anything else will need to be approved first, but is always welcome.
Cell phones
Laptops
Tablets
Instrument (has to be the same type for all such as an acoustic guitar)
Television (flat screen, over 50')
Women's dress shoes
Professional services
Electronic game
Sectional sofas
Car Accesories
Specialty Foods
Over The Counter (OTC) medication
Hospital supplies
Cleaning supplies
Office furniture
Other? Will need my approval.
2. Preparation: Product Market and Fact Sheet (Mandatory)
The team together will identify 3-4 specific brands within the product market. For example, if you select car accessories, you could decide on Car Covers and the top brands would probably be Covercraft, WeatherTech, Lloyd Mats or other. Together, you can all share company and product information. Each team will develop a Product Fact Sheet that will contain the following (ONE fact sheet per team, typewritten and professional):
Name of Companies
Key Facts About Each Company
Name of Product Brands
Description of Products (2-3 lines/each)
Top Key Features & Benefits of each Product
Competitive Analysis Worksheet
The team then determines which brand will be sold by each team member. You can decide this beforehand if you like and that way, each one can work on the assigned company/brand.
I will need to have your PRODUCT MARKET and BRANDS in typed form before class. I have prepared a template for your use.
3. Individual Assignment: Competitive Product Presentation ($100)
From this point forward, each team member is responsible for developing your own product strategy and a 5 minute sales pitch on their assigned product brand. You will then prepare a 5 minute video or Adobe Connect presentation.
You will be given a Buyer
1. Each team will pick a product market. Here are some examples you can choose from. Anything else will need to be approved first, but is always welcome.
Cell phones
Laptops
Tablets
Instrument (has to be the same type for all such as an acoustic guitar)
Television (flat screen, over 50')
Women's dress shoes
Professional services
Electronic game
Sectional sofas
Car Accesories
Specialty Foods
Over The Counter (OTC) medication
Hospital supplies
Cleaning supplies
Office furniture
Other? Will need my approval.
2. Preparation: Product Market and Fact Sheet (Mandatory)
The team together will identify 3-4 specific brands within the product market. For example, if you select car accessories, you could decide on Car Covers and the top brands would probably be Covercraft, WeatherTech, Lloyd Mats or other. Together, you can all share company and product information. Each team will develop a Product Fact Sheet that will contain the following (ONE fact sheet per team, typewritten and professional):
Name of Companies
Key Facts About Each Company
Name of Product Brands
Description of Products (2-3 lines/each)
Top Key Features & Benefits of each Product
Competitive Analysis Worksheet
The team then determines which brand will be sold by each team member. You can decide this beforehand if you like and that way, each one can work on the assigned company/brand.
I will need to have your PRODUCT MARKET and BRANDS in typed form before class. I have prepared a template for your use.
3. Individual Assignment: Competitive Product Presentation ($100)
From this point forward, each team member is responsible for developing your own product strategy and a 5 minute sales pitch on their assigned product brand. You will then prepare a 5 minute video or Adobe Connect presentation.
You will be given a Buyer