Kraft Foods Memo
Memo
Date: 10/30/2006
To: Roger Deromedi, CEO Kraft Foods
From: , Assistant Vice President Kraft Foods
RE: Kraft Foods
The reason for this memo is to address the negative media attention our company has been receiving in regards to our products lacking nutrition. Health and fitness has been a growing concern in the United States. Many companies have begun to offer more nutritious and less fat filled food products. We could see a drop in sales if more consumers begin to see us as only producing unhealthy food products. Changes need to be made to our products so we can maintain a positive image with our consumers as well as the media. First off, I would like to suggest offering new nutritious foods such as granola bars, and yogurt.
Date: 10/30/2006
To: Roger Deromedi, CEO Kraft Foods
From: , Assistant Vice President Kraft Foods
RE: Kraft Foods
The reason for this memo is to address the negative media attention our company has been receiving in regards to our products lacking nutrition. Health and fitness has been a growing concern in the United States. Many companies have begun to offer more nutritious and less fat filled food products. We could see a drop in sales if more consumers begin to see us as only producing unhealthy food products. Changes need to be made to our products so we can maintain a positive image with our consumers as well as the media. First off, I would like to suggest offering new nutritious foods such as granola bars, and yogurt.