Preview

Krispy Kreme

Satisfactory Essays
Open Document
Open Document
325 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Krispy Kreme
Case 5-5 Krispy Kreme
1. In each round trip transaction, Krispy Kreme recognized additional income in an amount more or less equal to the funds that were paid back from the franchises. As a result, Krispy Kreme filed annual, quarterly, and current reports with the SEC that contained misstated financial results, failed to have books and records that accurately and fairly reflected its transactions and disposition of assets, and failed to set up and maintain internal accounting controls sufficient to provide reasonable assurances that its accounts were accurately stated in accordance with generally accepted accounting principles.
2. Top management had devoted too little attention to establishing accounting controls and an appropriate tone at the top, and too much attention to meeting earnings expectations, which strongly suggested an intention to manage earnings. Management wanted to show that their company was making money through their franchises, so that the investor would purchase more stock and allow the company to grow.
3. The ethical issues facing Krispy Kreme for revenue recognition according to the theories (utilitarianism, rights and justice) that we have learned can be describes as:
Utilitarianism: Krispy Kreme violated this theory due to the revenue that was recorded was never earned in this time period.
Rights Perspective: The way Krispy Kreme accounted for the incorrect revenue, violated the rights of their shareholders since it was a public company and was on the NYSE, it did not give the correct view of the company has a whole to those who had invested in the company.
Justice: Krispy Kreme has the obligation to report correct and accurate information on their financial statements to shareholders and the public. By recognizing the revenue too early, when the revenue was not earned yet, Krispy Kreme did not provide a true and accurate picture of the company as a whole; investors need to know correct information in order to make accurate and

You May Also Find These Documents Helpful

  • Satisfactory Essays

    2. What seemed to be the main causes of the misunderstandings? The struggle to cover up the real reason for not granting the bonus to the employees. And, the argument in which the owner stated was not a truthful conclusion.…

    • 471 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Ba 3101- Assignment 1

    • 1138 Words
    • 5 Pages

    As a new assistance to the VP in the marketing department I must decide whether or not to dump the shipment of contaminated gourmet candies to a chain of convenience stores. The philosophical perspective that I will stand by is utilitarianism and universalism approach. These theories will explain my reasoning not to ship the tainted goods. By proceeding to ship these goods, this will negatively affect stakeholders and the company may suffer financially in the long run.…

    • 1138 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    4. What problem might arise if a firm’s marketing department ignored its corporate objectives? (4 marks)…

    • 829 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Krispy Kreme

    • 1578 Words
    • 7 Pages

    In May of 2004 Krispy Kreme announced to its investors that they should expect earnings to be 10% lower than predicted. It was at this time that the low-carb diet had taken the U.S by storm, and Krispy Kreme blamed this low-carb diet for their low wholesale and retail sales. They also announced the sales of a the Montana Mills bakery chain of 28 bakery café’s that had been acquired in January of 2003 for $40 million in stock. Krispy Kreme also announced that the Hot Doughnut and Coffee Shops were falling short of expectations and three of them were…

    • 1578 Words
    • 7 Pages
    Better Essays
  • Powerful Essays

    Their competitors are their largest weakness. Dunkin’ Donuts doesn’t spend much on their advertising and marketing as their competition does. The increasing cost of coffee beans and raw materials is also a weakness as their product pricing is already considered expensive (Altmann, 2007). Current trends pose as another weakness for them. As the trend for healthy living continues it’s important for them to stay current and introduce new products to meet those new consumers’ needs and wants (Altmann, 2007). Another weakness Dunkin Donuts faces are the legal and regulatory forces and trends that harbor setbacks for the company. Dunkin donuts stores are franchised out and it’s up to each individual stores franchisee owner to make sure they follow all of the rules, regulations and requirements set for the store. The most common issue among franchises is related to failed payments. Such as the case in Richmond, Virginia in 2013 when 7 stores were temporarily closed because they failed to pay for franchise and advertising fees (Blackwell,…

    • 1353 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Case 3

    • 831 Words
    • 4 Pages

    1) Ben & Jerry’s has not been successful in fulfilling all three elements of its mission statement. Ben & Jerry’s has been successful in the element of “Product”; they have continued to make, distribute, and sell the finest quality super premium ice cream in a wide variety of flavors. Ben & Jerry’s has also been successful in the element of “Social”. Since 1985 Ben & Jerry’s has donated 7.5% of its pretax earnings to various social foundations and community-action groups. Ben & Jerry’s has not been successful in the element of “Economic”. Their Economic element of the mission statement was to operate by profitable growth and increasing value for the shareholders. They have not achieved those goals.…

    • 831 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Why the Issue has arisen: Tim Hortons corporate objectives are for further expansion and sustained growth…

    • 620 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    issues surrounding the idea of the true profit. Instead I pointed out flaws in the concept of…

    • 936 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Kellog's Ethics

    • 1500 Words
    • 6 Pages

    Ethics is a large part of the Kellogg’s organization; they firmly believe in social responsibility, as well as maintaining their employee’s satisfaction. They have strong core values as a whole which they relay on their website as their K Values™. These values are very important to the company because they strive for customer satisfaction balanced with employee satisfaction, all while providing quality, nutritious food across the globe.…

    • 1500 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Starbucks, one of the largest global beverage industry’s mission is “to inspire and nurture the human spirit- one person, one cup and one neighborhood at a time” (Our Mission). Be that as it may, without an upstanding ethical foundation, it would not have succeeded thus far. This paper will highlight Starbucks ethics and compliance within its financial environment, its procedures to ensure positive ethical behavior while explaining the workings of the United States financial markets. Found within these pages will be the process used b Starbucks to comply with SEC regulations, an evaluation of its financial performance for the past two years, and any trends leading to the company’s health.…

    • 1545 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    The founder, Vernon Rudolph, worked for his uncle, Ishmael Armstrong, who purchased a secret recipe for yeast-raised doughnuts and a shop on Broad Street in Paducah, Kentucky, from Joseph LeBeouf of Lake Charles, Louisiana. Rudolph began selling the yeast doughnuts in Paducah and delivered them on his bicycle. The operation was moved to Nashville, Tennessee, and other family members joined to meet the customer demand. The first store in the nation with the Krispy-Kreme name opened on Charlotte Pike in 1933. Rudolph sold his interest in the Nashville store and in 1938 opened a doughnut shop in Winston-Salem, and began selling to groceries and then directly to individual customers. The first store in North Carolina was located in a rented building on South Main Street in Winston-Salem in what is now called historic Old Salem. The Krispy Kreme logo was designed by Benny Dinkins, a local architect. By the 1960s, Krispy Kreme was known throughout the southeastern United States, and it began to expand into other areas. In 1976, Krispy Kreme Doughnut Corporation became a wholly owned subsidiary of Beatrice Foods of…

    • 2217 Words
    • 9 Pages
    Good Essays
  • Good Essays

    Krispy Kreme Case

    • 987 Words
    • 4 Pages

    * One of the major driving force that constantly affects Krispy Kreme is the Global Marketplace. The company has to cope with a competition of a global scale both against leading world-known brands and local market players. Its losses are largely attributed to its inability to adapt to its environment. The global economic crisis & the socio-cultural shift towards healthy eating habits are the scanned facts within the general environment. Under the task environment, decline in the target market due to customers’ health-conscious fad and Dunkin Donuts’ successful marketing strategies turns to be a very dictating external considerations.…

    • 987 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Case Questions – There are no questions posed at the end of the case. However, some instructors will handout questions when assigning the case and expect each student to individually prepare detailed answers to these questions. Other instructors may treat any questions as useful beginning aspects to consider when performing a detailed but more in-depth analysis. We suggest the following ideas for a general analysis. For general analysis purposes students should: 1) be aware of KFC and Tricon's mission, objectives and overall corporate…

    • 469 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Cocacola

    • 732 Words
    • 3 Pages

    The main ethical issue Starbucks is faced with, is their strategy of expanding their company. Known as clustering, Starbucks attempts to open as many locations around the globe as possible, often leading to many locations on one street. This method has many ethical issues, the main one concerning smaller coffee shops. Locally owned coffee shops tend to go out of business and bankrupt because of the many Starbucks locations in the vicinity.…

    • 732 Words
    • 3 Pages
    Good Essays
  • Good Essays

    After Krispy Kreme’s share (KKD) reaching its peak in Aug, 2003, at nearly $50, only a year after that, KKD was trading only at $14 on the New York Stock Exchange. Company stated that the breathtaking fall was the result of the impact from the diet trend in the US. However, the gospel truth was the poor performance in their expansion strategy and the aggressive reacquisition plan. But, the most unforgivable failure was to unable timely file its FY2004 financial report. As a result, KKD could constitute a default under their $150 million credit facility, and has lost nearly $2.5 billion in its market value of equity.…

    • 757 Words
    • 4 Pages
    Good Essays