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The Difficulty Limited/Extensive choices pose:
Its Effect on motivation and Satisfaction

The Difficulty Limited and Extensive choices pose:
Its Effect on motivation and Satisfaction
Teagan. R. Donnelly
214282075
HPS121 Psychology B:
Individual and Social Development

The Difficulty Limited/Extensive choices pose:
Its Effect on motivation and Satisfaction

Abstract
The conducted study is based on personal choice in limited and extensive choice experimental groups. It was conducted to further the research in choice overload and paralysis of the mind.
The central aim was to assess if people in limited choice groups were more motivated to win, found it less difficult to choose and were more satisfied with their choice. Due to past research, results should indicate an evident slant for the limited choice group being more satisfied and finding it less difficult to choose. The study recruited HPS121 students to participate in a limited and extensive choice experiment in context to hotels. There were 661 participants, each chose one hotel and where then surveyed using six questions; three demographic and three in regards to difficulty, motivation and satisfaction using a 7-point
Likert scale. The findings supported the hypothesis and were consistent with past research.
Satisfaction and difficulty of choice showed a statistically significant difference with limited choice groups finding it less difficult and ended more satisfied. Motivation wasn’t statistically significant however; the limited choice group were still more motivated to win. Society today has an explosion of choice and this study indicates that too much choice is causing choice overload and paralysis of the mind. Choice is great however, too much is damaging society.

The Difficulty Limited/Extensive choices pose:
Its Effect on motivation and Satisfaction

Social psychology is the study of how people or situations influence our feelings, thoughts and behaviour.



References: Iyengar, S. S., Lepper, M. R. When choice is demotivating: Can one desire too much of a good thing? Journal of Personality and Social Psychology, 2000, 79: 995-1006. •Maushart, S. (Presenter). Multiple Choice, Episode 1 -For the Options Generation, the paradoxes of choice abound -like the couple who lived happily ever after...and then got married. [Podcast radio programme]. (2008, February 20) Sydney: ABC Radio National. Retrieved November 4, 2013 from http://www.abc.net.au/reslib/200803/r229466_914710.mp3 •Schwartz, B. Too Much Choice. (2006, October 14) [Video] Retrieved November 4, 2013 from http://www.ted.com/talks/lang/eng/barry_schwartz_on_the_paradox_of_choic e.html

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