Lakme
RESEARCH PROJECT ON
ON
“Women attitude towards Lakme products ”
Submitted in the partial fulfillment for the On Semester Evaluation of Business Research Methodology
(Session – 2012-2014)
Under Supervision Of: Submitted By:
Name : Ms Sarika Ahluwalia Name of the Student:Prashali sachan
Designation : Asst. Professor Roll No. MBA/12/10
DEPARTMENT OF MANAGEMENT STUDIES
N.C. College of Engineering, Israna (Panipat)
KURUKSHETRA UNIVERSITY, KURUKSHETRA
DECLARATION
I, __________ Roll No. _______ Class M.B.A. 1st year (2nd semester) “N.C. College of Engg.” Here by declare that the project is entitled “______________________” is an original work & same project is not submitted by me to any other institution for the award of other degree.
The interim report was presented to the supervisor on ___________________. The feasible suggestions have been duly incorporated in consultation with supervisors.
Signature of Supervisor Signature of Candidate
Acknowledgement
There is always a sense of gratitude which one feels towards his/her mentor or “guru” who has helped him at one point of time.
I express my heartfelt gratitude to Ms. Sarika Ahluwalia (Asst. Prof) for giving us such opportunity to learn.
I shall be failing in my duties if I do not express my gratitude to other faculty members and classmates for their useful advice at various stages.
Last but not the least ;I would like to thank the almighty god for the blessings .
(Prashali Sachan)
Executive Summary
About the project
Within a short span of the last five six years, the use of cosmetics by Indian consumer has increased significantly with more and more women taking greater interest in personal grooming, increasing disposable incomes, changing life styles, influence of satellite television and greater product choice and
ON
“Women attitude towards Lakme products ”
Submitted in the partial fulfillment for the On Semester Evaluation of Business Research Methodology
(Session – 2012-2014)
Under Supervision Of: Submitted By:
Name : Ms Sarika Ahluwalia Name of the Student:Prashali sachan
Designation : Asst. Professor Roll No. MBA/12/10
DEPARTMENT OF MANAGEMENT STUDIES
N.C. College of Engineering, Israna (Panipat)
KURUKSHETRA UNIVERSITY, KURUKSHETRA
DECLARATION
I, __________ Roll No. _______ Class M.B.A. 1st year (2nd semester) “N.C. College of Engg.” Here by declare that the project is entitled “______________________” is an original work & same project is not submitted by me to any other institution for the award of other degree.
The interim report was presented to the supervisor on ___________________. The feasible suggestions have been duly incorporated in consultation with supervisors.
Signature of Supervisor Signature of Candidate
Acknowledgement
There is always a sense of gratitude which one feels towards his/her mentor or “guru” who has helped him at one point of time.
I express my heartfelt gratitude to Ms. Sarika Ahluwalia (Asst. Prof) for giving us such opportunity to learn.
I shall be failing in my duties if I do not express my gratitude to other faculty members and classmates for their useful advice at various stages.
Last but not the least ;I would like to thank the almighty god for the blessings .
(Prashali Sachan)
Executive Summary
About the project
Within a short span of the last five six years, the use of cosmetics by Indian consumer has increased significantly with more and more women taking greater interest in personal grooming, increasing disposable incomes, changing life styles, influence of satellite television and greater product choice and