EXECUTIVE SUMMARY III
INTRODUCTION 1
MAIN MARKETS AND END USES 1
SUPPLY AND DEMAND PATTERNS 2
KEY COMPETITORS 2
INDUSTRY STRUCTURES AND POLICY FRAMEWORKS 3
FUTURE INDUSTRY CHALLENGES 4
INDUSTRY AGENCIES AND BODIES 4
CONCLUSION 5
REFERENCES 6
List of Figures
FIGURE 1. LAMB UTILISATION AND RETAIL PRICE (MLA, 2013 1
Executive Summary
The lamb Market is a volatile market with many highs and lows, this is a mature market with a constant and promising future to come.
A rise in global markets will usually generate an increase in return off livestock, this can increase the local prices.
Local bodies or lobby groups like National Farmers Federation, Sheep Cooperative Research Centre, Department …show more content…
In the report it will cover; the main markets and end use applications for the product, monitoring the market and change of supply and demand patterns over the years. It will identify the future trends and challenges in the lamb industry, including the competition and locally and overseas. The report will also cover how and what the industry agencies do to protect the lamb market for Australia.
Main Markets and End Uses
There is a growing export demand for both lamb and mutton, with China being the largest export destination for Australia followed by India, Kuwait and Italy (IBIS, 2013)
Australia’s sheep flock is the second largest in the world although the flock has been shrinking and Australia is the largest exporter of lamb according to IBIS world report. Producers sell prime lamb and mutton to meat processing markets or export markets.
A rise in global markets will usually generate an increase in return off livestock due to more numbers being sold and cost increasing for them. In relation to sales of lamb and mutton, the average Australian consumes around 11kg of lamb and mutton every year (IBIS, 2013) ABARES estimates and annual increase of 3.1% for lamb and 6.1% increase for mutton over the four years through to 2016-17. (IBIS, …show more content…
The live trade of livestock is of great importance to both regional and rural Australia and is vital to the red meat industry. (Department of Agriculture Fisheries and Forestry, 2013) Since the mid 1970’s the livestock export trade has grown significantly to become a vital component of Australia’s agricultural export earnings. Live exports are a legitimate trade providing farmers with a valuable alternative to domestic slaughter.
Some people maintain that live trade of Australian livestock should be banned and a preference for frozen or chilled meat to be exported.
Chicken being one of the most popular meats means that there is competition for the lamb market, beef also is a competitor for the local lamb markets and export markets as chicken is common in Asian countries.
Industry Agencies and Bodies
Meat and Livestock Australia – MLA delivers marketing and research and development services for Australia’s cattle, sheep and goat producers. MLA creates opportunities for livestock supply chains from their combined investments to build demand and