Laroix Research Paper

It pains us to use the word “hate” but our group agrees that we do not prefer the taste of LaCroix. Although it continues to sweep the nation with its natural essence and funky flavor names, it did not knock us off our feet. The general consensus is that Lacroix reminds us of a soda that was poured and ran out of syrup prior to the pour. It has all the pop, fizz, and burn of a refreshing beverage but it lacks a certain je ne sais quoi for us. Since we are not part of the movement that is Lacroix, it almost feels like we would be considered trendy if we admitted at this point that we could not live without a Pamplemousse , Pomme Baya or Melon Pomelo in our lives. Just typing the name of flavors makes us feel snooty and entitled. Speaking
of entitlement, the image that LaCroix has developed is that if you do not drink it you are less than. If you only have tonic water to serve your guests then you should not entertain. It is a status symbol and you would be wise to offer it at all occasions that are glamorous. We are joking of course but not really. This water has transcended all other waters. It is the subject of many facebook, instagram and twitter accounts. It is the muse of paintings, photography, cake design, tattoos and embroidery. This water is bringing people together. Unfortunately for Lacroix, it has bonded our team in mutual distaste.