Las Frases En Investigación de Mercados

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________________________ Investigación de Mercados…. Un enfoque diferente

Frases celebres. . .

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Omar Dayan Rodríguez C.
1

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________________________ Investigación de Mercados…. Un enfoque diferente

Hoy en día no es posible hablar de investigación sin conocer la opinión de personajes que a través del tiempo han externado ideas, pensamientos y reflexiones que evocan el uso y desuso de la investigación de mercados.

•"Some people use research like a drunkard uses a lamppost: for support, not illumination."
David Ogilvy-Experto en marketing

•"We don't ask consumers what they want. They don't know. Instead we apply our brain power to what they need, and will want, and make sure we're there, ready.“
Akio Morita-Cofundador de SONY

•"The aim of marketing is to know and understand the customer so well that the product or service fits him or her and sells itself." Peter Drucker-Experto en administración •"No great marketing decisions have ever been made on qualitative data“ John Sculley- Ex-CEO de PEPSI y APPLE, • “The trouble with research is that it tells you what people were thinking about yesterday, not tomorrow. It's like driving a car using a rearview mirror.”
Bernard Loomis-Mattel

•"If I'd asked my customers what they wanted, they'd have said a faster horse." Henry Ford-Ford Motor Company •"It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them."
Steve Jobs-APPLE
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Omar Dayan Rodríguez C.
2

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________________________ Investigación de Mercados…. Un enfoque diferente

• "The most important word in the vocabulary of