The two men saw design as an exclusive way to manufacture market products, which was noted by the United States, and picked up in the post war years in practice of creating a model for industrial design. The purpose of the United States imitating this practice was meant to create national economic standing (Margolin, 1998, pg. 83). Today, global economic competitiveness is escalating at a pace that has never before been seen.
According to AGENDA 21: The Earth Summit Strategy to Save Our Planet, “The world is presently on a path of energy production and consumption which cannot be sustained” (Agenda 21, Rio Earth Summit Strategy, 1992). The idea of creating a sustainable world, where competition is the leading influence, has reached a point in which regulations are now part of the race to the top. Competition is the core root how the world operates. Individual people, communities, as well as countries are constantly in competition with one another. An idea that comes to mind with the word competition is survival of the fittest. However, is it possible that humans have become so obsessed with the idea of being the best, which they have forgotten about what is in the best interest for loved ones, community, and country and
beyond?