Leadership in fast growing company
Table of contents:
Introduction……………………………………………………………………………..….....1
A fast growing company: The Challenge……………………………………………………..1
The Team: Warriors to Ambitious……………………………………….……………………2
Human Capital Management versus Clients’ Retention………………………………………5
Between Professional and Personal……………………...……………………………………6
Conclusion…………………………………………………………………………………….8
Introduction
Fitness Zone is one of the biggest health clubs in Lebanon and the Middle East. It is a family business, that started in 2009, a prestigious health club, with around 800 members/clients.
I was recruited as a Sales and Marketing Manager in November 2010, after the owners decided to turn this boutique business into a successful local brand with multiple branches in Lebanon. In
2012 we launched the second branch, it was the first realistic step in Fitness Zone’s plan of growth.
Now in 2014, Fitness Zone holds a track of 3200 members in its two branches and has signed the lease agreement of the third club while negotiating the fourth location. On top of launching its first branch of the new line, the “Fitness Academy” a gym that serves kids between the age of 5 and
15, knowing that Fitness Zone’s starting age is 16 years.
As I discuss that it looks like everybody is high-fiving each other, celebrating the growth.
However, it is not really the case. Just as any fast growing business, infinite are the challenges that are facing Fitness Zone’s fast growth. Having that said, I will summarize the challenges in two points: Human capital Management and Operations Setbacks resulting from the changing environment. Being a senior executive, my role is to join the team to tackle these challenges in a way that will ultimately result in the utmost profit while building and maintaining a good reputation. Yet, and as I focus on the job and its requirements, I need to give attention to my personal plans, on and off job so that it fits in the whole scenario that I want to my life.
A fast
Introduction……………………………………………………………………………..….....1
A fast growing company: The Challenge……………………………………………………..1
The Team: Warriors to Ambitious……………………………………….……………………2
Human Capital Management versus Clients’ Retention………………………………………5
Between Professional and Personal……………………...……………………………………6
Conclusion…………………………………………………………………………………….8
Introduction
Fitness Zone is one of the biggest health clubs in Lebanon and the Middle East. It is a family business, that started in 2009, a prestigious health club, with around 800 members/clients.
I was recruited as a Sales and Marketing Manager in November 2010, after the owners decided to turn this boutique business into a successful local brand with multiple branches in Lebanon. In
2012 we launched the second branch, it was the first realistic step in Fitness Zone’s plan of growth.
Now in 2014, Fitness Zone holds a track of 3200 members in its two branches and has signed the lease agreement of the third club while negotiating the fourth location. On top of launching its first branch of the new line, the “Fitness Academy” a gym that serves kids between the age of 5 and
15, knowing that Fitness Zone’s starting age is 16 years.
As I discuss that it looks like everybody is high-fiving each other, celebrating the growth.
However, it is not really the case. Just as any fast growing business, infinite are the challenges that are facing Fitness Zone’s fast growth. Having that said, I will summarize the challenges in two points: Human capital Management and Operations Setbacks resulting from the changing environment. Being a senior executive, my role is to join the team to tackle these challenges in a way that will ultimately result in the utmost profit while building and maintaining a good reputation. Yet, and as I focus on the job and its requirements, I need to give attention to my personal plans, on and off job so that it fits in the whole scenario that I want to my life.
A fast