Lebanese Cuisine Marketing Evaluation
Lebanese cuisine
A- Situation Analysis:
a) Current Users: Eating is a need that everyone can’t survive without, but what to eat
is a taste, and everyone has a taste. Lebanese food is demanded in the Arab countries
because the cultures are very close to each other. Thus recipes contain many similar
elements, like rice, bread, meat, chicken, legumes, cheese, cereals….and that’s one of the
major reasons why residents of KSA, UAE, Kuwait, and Qatar, no matter what
their age is, or which gender they are, like Lebanese food and found it tasty. Thus, many
of those are current users for the Lebanese food but what differs is what each person likes
the most in the Lebanese menu, some prefer the “yakhne” the most, some like the “tabboule”
and “fattoush”, others enjoy the mezze the most, and some of them prefer the Lebanese
delicious sweets and desserts. Now, for the Lebanese people, it’s obvious that they are
the number one eaters of Lebanese food because they are the creators of the Lebanese
cuisine, beside the Lebanese cuisine they are fans of other cuisines like the Chinese,
American, Italian, French, and Japanese cuisine and the list continues.
Talking about people living in the US, Canada, Brazil, Mexico, France,
United Kingdom, Italy, Switzerland, Australia….. Lebanese restaurants are found there in
many regions especially where Lebanese immigrants are located, and the Lebanese
cuisine is tasty for many residents of these countries.
b) Geographical Emphasis: Now Finding out where our current users live, our current
users are spread all around the world, but heavily spread in Lebanon (in all regions),
Kuwait, KSA, Qatar, UAE, Brazil, Mexico, Canada, France, United Kingdom, Italy,
Switzerland, Australia. In Beirut you can find excellent international cooking, but you will also be offered the delicacies of the local cuisine.
The national drink is arak, an anise flavored alcohol served in small
A- Situation Analysis:
a) Current Users: Eating is a need that everyone can’t survive without, but what to eat
is a taste, and everyone has a taste. Lebanese food is demanded in the Arab countries
because the cultures are very close to each other. Thus recipes contain many similar
elements, like rice, bread, meat, chicken, legumes, cheese, cereals….and that’s one of the
major reasons why residents of KSA, UAE, Kuwait, and Qatar, no matter what
their age is, or which gender they are, like Lebanese food and found it tasty. Thus, many
of those are current users for the Lebanese food but what differs is what each person likes
the most in the Lebanese menu, some prefer the “yakhne” the most, some like the “tabboule”
and “fattoush”, others enjoy the mezze the most, and some of them prefer the Lebanese
delicious sweets and desserts. Now, for the Lebanese people, it’s obvious that they are
the number one eaters of Lebanese food because they are the creators of the Lebanese
cuisine, beside the Lebanese cuisine they are fans of other cuisines like the Chinese,
American, Italian, French, and Japanese cuisine and the list continues.
Talking about people living in the US, Canada, Brazil, Mexico, France,
United Kingdom, Italy, Switzerland, Australia….. Lebanese restaurants are found there in
many regions especially where Lebanese immigrants are located, and the Lebanese
cuisine is tasty for many residents of these countries.
b) Geographical Emphasis: Now Finding out where our current users live, our current
users are spread all around the world, but heavily spread in Lebanon (in all regions),
Kuwait, KSA, Qatar, UAE, Brazil, Mexico, Canada, France, United Kingdom, Italy,
Switzerland, Australia. In Beirut you can find excellent international cooking, but you will also be offered the delicacies of the local cuisine.
The national drink is arak, an anise flavored alcohol served in small